NEW YORK, May 17 /PRNewswire-FirstCall/ -- 7UP, a flagship brand in the Cadbury Schweppes Americas Beverages group, and Extreme Makeover: Home Edition's Ty Pennington today rolled out the green carpet in New York's Greeley Square in celebration of the original UNCOLA's decision to go natural. Starting this month, 7UP will be made with 100% natural ingredients.
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"Consumers asked us for the crisp, refreshing taste of 7UP made with all natural ingredients and we wanted to let them know we were responding in a BIG way," said Randy Gier, Chief Marketing Officer for Cadbury Schweppes Americas Beverages. "Naturally, it made sense to have Ty Pennington, the king of huge makeovers, reveal our own natural makeover -- a 25-foot 7UP natural bottle that announces to everyone that 7UP is officially going 100% natural!"
Towering two-and-a-half amazing stories above Broadway, Sixth Avenue and thousands of pedestrians, the 1,400 pound 7UP natural bottle is comprised of 100% natural "ingredients," including huckleberry greens, slender vines, yellow chrysanthemums and red carnations.
In addition to revealing the new, 100% natural 7UP bottle, Pennington will lead street teams in distributing more than 10,000 cans of 7UP to New Yorkers, allowing them to experience the crisper and more refreshing taste of 7UP while supporting a good cause. As part of the natural makeover event, for every can of 7UP sampled today, the company will make a donation to The Fresh Air Fund, a not-for-profit agency that has helped more than 1.7 million New York City children from disadvantaged communities experience nature.
"I am thrilled to help introduce 7UP, now 100% natural, to consumers on such a grand scale, while supporting The Fresh Air Fund -- an organization that helps deserving kids experience a "natural" makeover of their own," said Pennington.
Since its introduction in 1929, 7UP has responded to changing consumer needs. From the iconic UNCOLA(R) campaign highlighting 7UP's equity as a crisp, clean, clear, caffeine-free choice to the launch of 7UP, now made from 100% natural ingredients, the brand has remained true to its commitment to meet the changing needs and desires of consumers.
Making the Natural Choice
All the ingredients in 7UP, now 100% natural, come from natural sources, and all artificial ingredients, such as the artificial flavor preservative, calcium disodium EDTA, have been removed. That means that only five simple, natural ingredients remain: filtered carbonated water, high fructose corn syrup, natural citric acid, natural flavors, and natural potassium citrate. All of these ingredients are commonly found in a number of natural products, including soups, baked goods and beverages.
Additionally, sodium has been reduced nearly 50% in the 12-oz. can, from 75mg to 40mg. These changes ensure that the 100% natural ingredients come together to deliver a crisper, more refreshing 7UP taste.
For additional information about 7UP, now 100% natural, please visit http://www.7up.com/.
About Cadbury Schweppes Americas Beverages
7UP, the original UNCOLA(R), is a leading brand in the beverage portfolio of Plano, Texas-based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division of Cadbury Schweppes plc . CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB's brand portfolio includes 7UP, Dr Pepper, Snapple, Mott's Apple Juice, RC Cola, A&W Root Beer, Sunkist soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Slush Puppie frozen drinks, Clamato, Mr & Mrs T Mixers, Holland House Mixers, Rose's, Mistic, Yoo-Hoo, Orangina, IBC, Stewart's, Nantucket Nectars and other well-known consumer brands. For additional information on CSAB and its products, visit http://www.cadburyschweppes.com/csab.
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