Nature Valley Granola Bars Serves Up AVP-Themed Packaging

LOS ANGELES, May 24 /PRNewswire-FirstCall/ -- AVP Pro Beach Volleyball Tour, Inc., a wholly owned subsidiary of AVP, Inc. (BULLETIN BOARD: AVPI) , a lifestyle sports entertainment company focused on professional beach volleyball, and Nature Valley Granola Bars, the official Natural Energy Bar of the AVP, announced today that AVP-themed packaging was introduced on boxes of Nature Valley's Sweet & Salty Nut Granola Bars beginning in April. These special edition boxes, which feature images of AVP stars Kerri Walsh, Jake Gibb and Jason Ring, along with the 2006 AVP Tour schedule, will be on store shelves through July.

Nature Valley Granola Bars has been a sponsor of the AVP Pro Beach Volleyball Tour since 2003. The brand, which encourages a healthy, active, outdoor lifestyle through its products, shares the AVP's commitment to world-class athletic competition.

In addition to the limited-edition packaging on both its Peanut and Almond Sweet & Salty Nut Granola Bars, Nature Valley will be included in all 16 events during the 2006 season with prominent stadium and outer-court signage and commercial units during AVP broadcasts on both NBC and FOX Sports Net. The brand will continue to have a presence within the sponsor village and the rights to AVP images, footage and athletes throughout the 2006 season.

"We are excited to announce this fun activation of Nature Valley Granola Bars' AVP Tour sponsorship," said Leonard Armato, CEO and Commissioner of AVP. "Nature Valley has been a great partner of the AVP Tour and we look forward to growing our relationship in the years to come."

"This AVP-themed packaging was a great way to expand upon our existing sponsorship of the AVP Tour," said Clare Kanter, Associate Marketing Manager, Nature Valley Granola Bars. "Our consumers, the AVP Tour, its world-class athletes, and the growing, loyal AVP fan base, all share our passion for a natural, active lifestyle making this partnership a natural fit."

About AVP Pro Beach Volleyball Tour, Inc.

AVP Pro Beach Volleyball Tour, Inc. is a lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events worldwide. AVP operates the industry's most prominent volleyball tour in the United States, the AVP Crocs Tour. Featuring more than 200 of the top American men and women competitors in the sport, AVP will hold 16 AVP Crocs Tour events throughout the United States in 2006. In 2004, AVP athletes successfully represented the United States during the Olympics in Athens, Greece, winning gold and bronze medals, the first medals won by U.S. women in professional beach volleyball. For more information, please visit http://www.avp.com/.

About Nature Valley Granola Bars

Nature Valley created the granola bar category in 1975 and brings great taste to active consumers looking for wholesome snacks. Nature Valley consists of four great-tasting different granola bar lines: Crunchy Granola Bars, Chewy Trail Mix Bars, Yogurt Chewy Granola Bars and Sweet & Salty Nut Granola Bars. Nature Valley is also the Official Natural Energy Bar for the PGA TOUR, U.S. Ski Team and the Warren Miller Film Tour. In addition, Nature Valley is a sponsor of The National Park Foundation.

Contact: Kimberly Moran Audra Silverman Brener Zwikel & Associates Brener Zwikel & Associates [phone] ext. 121 [phone]Lasse Glassen Financial Relations Board [phone]