MILAN, Italy, and SAN FRANCISCO, May 24 /PRNewswire/ -- TBWA\San Francisco has won the pitch for the definition of the new strategic platform for the Ray-Ban brand worldwide.
Ray-Ban was born in 1937 in the USA, with the Aviator model, and was made famous thanks to other classic models, such as the Wayfarer launched in 1952. Ray-Ban continues to be the brand that best incarnates America, adventure, big cities, open spaces, heroism, individuality, and authenticity. Ray-Ban is 'Genuine Since 1937'.
Starting with it's debut on the big screen in 1961 (Breakfast at Tiffany's), Ray-Ban has dressed thousands of famous faces of international cinema helping to build the myth that it has become today. Luxottica Group acquired Ray-Ban in 1999 and today Ray-Ban is the most famous brand of sunglasses in the world, and the absolute leader in its category.
Fabio d'Angelantonio, Marketing Director of Luxottica Group, said today: "The choice of TBWA San Francisco was clear, as they were the agency who best responded to the brand's desire to continue to be a global icon. We are anxious to begin working with the team in San Francisco on our new strategic platform."
Michael Allen, President of TBWA\San Francisco, added: "Ray-Ban is one of those iconic brands that you grow up with and dream about working on. It has an incredibly rich history and a powerful story to tell moving forward. We look forward to telling it with them."
TBWA Worldwide (http://www.tbwa.com/) creates disruptive ideas for global clients, including Absolut, adidas, Apple, Beiersdorf, Henkel, Masterfoods, McDonald's, Michelin, Nissan, Samsonite and Sony PlayStation. TBWA is the most-awarded agency network in the world (The Gunn Report, 2005) and is one of the fastest growing top-ten global agency networks. TBWA has 258 offices in 75 countries, and approximately 9,700 employees worldwide.
TBWA Worldwide is a part of Omnicom Group Inc. (http://www.omnicomgroup.com/). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
Information on Ray-Ban: http://www.ray-ban.com/
Information on Luxottica:
Luxottica Group is the worldwide leader in planning, production and commercialization of ophthalmic frames and sun glasses in the upper middle and upper segment of the market. Luxottica is present in 120 countries on 5 continents. The Group's turnover as of December 31, 2004 was a 3.223,9 million Euro with a Net Income of 286,9 million Euro. For further information: http://www.luxottica.com/
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