Research and Markets
(http://www.researchandmarkets.com/reports/c37703) has announced the
addition of Customers Say What Companies Don't Want to Hear to their
offering.
Which do you believe is a more important factor in customer buying decisions, companies providing employees with a 360(degree) view of customer relationships plus sharing data across division lines--or companies empowering their employees? Or brand strength versus communicating respectfully to customers? Or cross-selling versus not selling customers the wrong products? Or providing online customer service versus seeking customer input?
(To cite one telling customer answer, empowered seller employees are a markedly stronger purchase factor than sellers having a 360(degree) view of them and sharing their relationship data across departmental lines)
The answers provided by customers to these and many other questions regarding what motivates customer purchase are intriguing and often surprising--and they provide a comprehensive view of customer buying preferences, both market-wide as well as in twelve major industry sectors.
Topics Covered
Preface by Paul Greenberg
About the Authors
Introduction
Why Don't Companies Want to Hear This?
Context for the Study
Summary Findings
What the Numbers Say
What does all this mean?
List of Highest & Lowest Rated Companies
Implications
For Business at Large
For Senior Management
For the Marketing Industry
For the Advertising Industry
For the CRM Industry
For the Research Industry
For Customers
Full Study Outcomes
Essential Vocabulary
Why Do Customers Buy?
Customer Focus
Information Sharing
Aggressive Pricing
Business as Usual
Convenience
Behaviorally-defined Customer Profiles
Great Expectations
Graying but Green
Sloppy Joes
Close to the Chest
Easy Pickin's
Random Acts
Industry-Specific Purchase Drivers
Advertising Agencies
Airlines
Automobile Manufacturers
Automobile Dealers
Banking
Business Software
Computer Hardware
Credit Cards
Grocery/Supermarket
Hotel
Restaurants
Wireless Telecommunications
PART V: Nuts & Bolts
Data Acquisition & Analysis
Survey Base Composition
Rating Customer-pleasing Company Performance
Highest Rated Companies
Lowest Rated Companies
Final Thoughts
For more information visit http://www.researchandmarkets.com/reports/c37703
Which do you believe is a more important factor in customer buying decisions, companies providing employees with a 360(degree) view of customer relationships plus sharing data across division lines--or companies empowering their employees? Or brand strength versus communicating respectfully to customers? Or cross-selling versus not selling customers the wrong products? Or providing online customer service versus seeking customer input?
(To cite one telling customer answer, empowered seller employees are a markedly stronger purchase factor than sellers having a 360(degree) view of them and sharing their relationship data across departmental lines)
The answers provided by customers to these and many other questions regarding what motivates customer purchase are intriguing and often surprising--and they provide a comprehensive view of customer buying preferences, both market-wide as well as in twelve major industry sectors.
Topics Covered
Preface by Paul Greenberg
About the Authors
Introduction
Why Don't Companies Want to Hear This?
Context for the Study
Summary Findings
What the Numbers Say
What does all this mean?
List of Highest & Lowest Rated Companies
Implications
For Business at Large
For Senior Management
For the Marketing Industry
For the Advertising Industry
For the CRM Industry
For the Research Industry
For Customers
Full Study Outcomes
Essential Vocabulary
Why Do Customers Buy?
Customer Focus
Information Sharing
Aggressive Pricing
Business as Usual
Convenience
Behaviorally-defined Customer Profiles
Great Expectations
Graying but Green
Sloppy Joes
Close to the Chest
Easy Pickin's
Random Acts
Industry-Specific Purchase Drivers
Advertising Agencies
Airlines
Automobile Manufacturers
Automobile Dealers
Banking
Business Software
Computer Hardware
Credit Cards
Grocery/Supermarket
Hotel
Restaurants
Wireless Telecommunications
PART V: Nuts & Bolts
Data Acquisition & Analysis
Survey Base Composition
Rating Customer-pleasing Company Performance
Highest Rated Companies
Lowest Rated Companies
Final Thoughts
For more information visit http://www.researchandmarkets.com/reports/c37703
© 2006 Business Wire
