SAN DIEGO, May 30 /PRNewswire/ -- Hard Rock Hotel San Diego, the city's first branded condo-hotel, is officially the hottest residential project in town. Hard Rock sold out the first phase of sales on its 420-suite property, selling 300 suites in just one day at its May 18th Selection Event for owners. The total unit sales mark the largest project release in San Diego's recent history, and nearly 20% of downtown San Diego's 2005 annual sales.
"May 18th was a spectacular day and showcases that San Diego is ready to rock," said Greg Casserly, president of Tarsadia Hotels. "The condo-hotel has been around for decades, but this is the first of its kind in San Diego. These owners now own a piece of what will be the hottest destination in town and one of the city's landmark hotels. As for breaking all the previous downtown real estate sales records ... that's just Hard Rock's style."
Hard Rock Hotel San Diego is currently under construction and is scheduled to open in summer 2007. The hotel will include 243 studio suites, 159 one-bedroom suites and 18 Rock Star suites. It will also feature a live music venue, urban spa, retail along Fifth Avenue and a pool deck that runs nearly the entire city block. The property's food and beverage will be provided by Hard Rock's celebrity partners, including two bars from Rande Gerber and one signature Nobu restaurant.
"Hard Rock Hotel San Diego is the first condo-hotel to open within the family of Hard Rock Hotel properties and we are elated with the reception it's received in San Diego and, in fact, all over the U.S.," said Trevor Horwell, Vice President, Hard Rock Hotels. "Given the record sales, it's undoubtedly one of the most sought-after properties in the city and on the West coast. This is extremely exciting with Hard Rock Hotel San Diego set to epitomize the ideal of urban luxury and exclusivity and provide our guests with a dynamic lifestyle experience."
To deliver Hard Rock's unique vibe throughout the property, its operators have tapped the highly successful general manager Robert Todak, who has run many of the hottest, most successful hotels in the nation, including The Delano in Miami and Hard Rock Hotel Chicago. This unique property atmosphere, combined with its location at the entrance to the Gaslamp Quarter and the continued resurgence of the downtown core, attracted the record number of interested purchasers and sales.
"I come to San Diego from Mammoth just about every month, and now I have the hottest place in town," said Mark Myheden, who purchased a one-bedroom suite overlooking the pool. "I own a few condo-hotels and every one of them affords me a certain lifestyle I wouldn't have if I were only purchasing second homes. It's really a perfect scenario for me: I can own real estate in some of the world's hottest markets without any of the hassles."
Additional information about the second phase will be released soon.
To celebrate its record sales success, Hard Rock hosted an "owners-only party" on May 18th at Stingaree, located across from Hard Rock Hotel San Diego's Sales Center. The private event was hosted by The Black Eyed Peas, who are designing one of the property's Rock Star Suites, while sibling DJs Mark and Samantha Ronson delivered the music for the crowd and Nobu chefs served specialties from the Los Angeles and Las Vegas menus.
ABOUT TARSADIA HOTELS
Based in Newport Beach, California, privately held Tarsadia Hotels is a national hotel development and management company. Over the past 30 years, Tarsadia has been involved in the operation of more than 100 hotels. For more information on Tarsadia Hotels, visit http://www.tarsadia.com/.
ABOUT HARD ROCK INTERNATIONAL
With 121 high-energy Hard Rock Cafes, 11 Hotel & Casinos and two stand- alone Casinos in more than 41 countries, Hard Rock International is one of the world's most globally-recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. Hard Rock International, Inc. is owned by The Rank Group Plc (RNK.L). For more information on Hard Rock, visit http://www.hardrock.com/.
