Global research leader, Millward Brown, today announced
the appointment of Sue Elms to the position of executive vice
president of its Global Media Practice. Elms, a highly regarded
authority on advertising, media, consumer insight and communication
strategy, will join Millward Brown from Carat Insight, where she
served as managing director and board director of Aegis Media U.K.
At Millward Brown, Elms, who will be based in London, will lead the global media unit to provide strategic recommendations to the company's foremost clients. She will report to Eileen Campbell, president of global development. Prior to Carat Insight, Elms was managing director and worldwide board director at Initiative Media Futures. She has also held positions at Lintas and Leo Burnett.
Commenting on the appointment, Eileen Campbell said: "I am delighted to have an individual of Sue Elms' talent joining Millward Brown. Increasingly, our clients are asking us to provide a holistic marketing perspective, including how creative communication and the manner in which that communication is deployed work together to build great brands. Sue's deep experience in developing and evaluating effective communications strategies will be invaluable to our progress in this area."
Millward Brown Group CEO, Bob Meyers, added, "Understanding the rapidly evolving media environment, in particular how emerging and digital media can be used synergistically with more traditional media to build brands, is critical to the success of our clients across the globe. We are committed to developing our expertise and measurement capabilities in this area, and I am delighted that we have a person of Sue's excellent skills and experience to help lead the way."
Elms holds a B.A. and a postgraduate marketing degree from Kingston Polytechnic, London, England. She has served as chairman of the Media Research Group, has sat on a number of IPA advisory groups and taught courses for the MRG, Admap and M&M.
Regarding her appointment, Elms said: "I'm really proud to be joining Millward Brown, who are the masters and pioneers of informing effective communications. I am looking forward to building on this by championing their media practice and leading its development into a more holistic and interactive world."
About Millward Brown:
Millward Brown (www.millwardbrown.com), one of the world's top 10 marketing research organizations, is recognized as a leading authority on advertising, marketing communications, media, and brand equity research. Through the use of an integrated suite of validated research techniques - both qualitative and quantitative - Millward Brown helps clients build strong brands and services. Millward Brown has more than 70 offices in 45 countries and also has several specialized global practices including Millward Brown Optimor (a global unit focused on helping clients maximize the returns on their brand and marketing investments), a Global Media Practice (a global media effectiveness unit), Millward Brown Precis (a global PR measurement practice), Dynamic Logic (an online research firm specializing in measuring advertising and marketing effectiveness), and KMR (provider of global Target Group Index (TGI) the world's leading media and market profiling tool). Millward Brown is part of Kantar, WPP's insight, information and consultancy arm.
At Millward Brown, Elms, who will be based in London, will lead the global media unit to provide strategic recommendations to the company's foremost clients. She will report to Eileen Campbell, president of global development. Prior to Carat Insight, Elms was managing director and worldwide board director at Initiative Media Futures. She has also held positions at Lintas and Leo Burnett.
Commenting on the appointment, Eileen Campbell said: "I am delighted to have an individual of Sue Elms' talent joining Millward Brown. Increasingly, our clients are asking us to provide a holistic marketing perspective, including how creative communication and the manner in which that communication is deployed work together to build great brands. Sue's deep experience in developing and evaluating effective communications strategies will be invaluable to our progress in this area."
Millward Brown Group CEO, Bob Meyers, added, "Understanding the rapidly evolving media environment, in particular how emerging and digital media can be used synergistically with more traditional media to build brands, is critical to the success of our clients across the globe. We are committed to developing our expertise and measurement capabilities in this area, and I am delighted that we have a person of Sue's excellent skills and experience to help lead the way."
Elms holds a B.A. and a postgraduate marketing degree from Kingston Polytechnic, London, England. She has served as chairman of the Media Research Group, has sat on a number of IPA advisory groups and taught courses for the MRG, Admap and M&M.
Regarding her appointment, Elms said: "I'm really proud to be joining Millward Brown, who are the masters and pioneers of informing effective communications. I am looking forward to building on this by championing their media practice and leading its development into a more holistic and interactive world."
About Millward Brown:
Millward Brown (www.millwardbrown.com), one of the world's top 10 marketing research organizations, is recognized as a leading authority on advertising, marketing communications, media, and brand equity research. Through the use of an integrated suite of validated research techniques - both qualitative and quantitative - Millward Brown helps clients build strong brands and services. Millward Brown has more than 70 offices in 45 countries and also has several specialized global practices including Millward Brown Optimor (a global unit focused on helping clients maximize the returns on their brand and marketing investments), a Global Media Practice (a global media effectiveness unit), Millward Brown Precis (a global PR measurement practice), Dynamic Logic (an online research firm specializing in measuring advertising and marketing effectiveness), and KMR (provider of global Target Group Index (TGI) the world's leading media and market profiling tool). Millward Brown is part of Kantar, WPP's insight, information and consultancy arm.