LAS VEGAS, July 7 /PRNewswire/ -- Bueno? Alo? Diga? Hello? In a move that reflects the company's unwavering commitment to the Hispanic community, Cingular Wireless is creating a new shopping experience in Las Vegas by converting signage and collateral in eight local stores to both English and Spanish. Bilingual sales people will be prepared to serve customers in both languages and will be trained to handle the needs of Latino consumers using a culturally-appropriate approach.
"These efforts showcase the difference between Cingular and the other wireless service companies," said Tammi Terrell, vice president and general manager, San Diego/Las Vegas/Hawaii. "Understanding and continuing to deliver on the needs of Spanish speaking customers will allow us to strengthen our leadership position within this important market."
Cingular Wireless will unveil one of its newly converted stores in Las Vegas on:
Date: July 8, 2006
Where: 4750 W. Sahara Ave, Suite 46, 89102
When: 3 - 5 pm
What: Grand re-opening of Cingular's newest retail store. Councilwoman
Tarkanian and other VIPs scheduled to attend. Additionally,
Cingular Wireless will make a $2,500 check presentation to the
Boys & Girls Clubs of Las Vegas and host an in-store appearance by
former Mexican National Soccer team great Marcelino Bernal. Event
to include food, music and special offers on products & services.
Las Vegas is one of the fastest growing Hispanic markets in the U.S. with a population of 363,148 Hispanics. (Source: U.S. Census, 2000).
The new bilingual store concept is part of Cingular's comprehensive strategy to meet the needs of Hispanic consumers and includes products and services, marketing and infrastructure, such as:
-- Wireless Content. Cingular offers an extensive library of digital
content for cellular phones targeted to the Hispanic market. It
includes ringtones from top Latin artists, as well as wallpapers,
graphics, games, news, sports scores, weather and horoscopes, all in
Spanish.
-- Infrastructure support. Four bilingual call centers for customers who
prefer to do business in Spanish. Customers can also request to
receive their phone bills in Spanish.
-- Spanish-language Web site. A Spanish-language Web site
( http://www.cingular.com/espanol ).
-- Advertising campaigns and sponsorships. The company also reaches out
to the Hispanic market segment through ad campaigns in Spanish,
sponsorships of top Hispanic celebrities (such as stars of Univision's
national program "El Gordo y la Flaca" and the Mexican National Soccer
Team).
-- Long Distance Rates and Payment Options. These include:
-- Competitive and, in many cases, the lowest international calling
rates to Mexico and other Latin American countries
-- A broad range of prepaid and postpaid plans
About Cingular Wireless
Cingular Wireless is the largest wireless carrier in the United States, serving 55.8 million customers. Cingular, a joint venture between AT&T Inc. and BellSouth Corporation , has the largest digital voice and data network in the nation -- the ALLOVER(TM) network -- and the largest mobile-to-mobile community of any national wireless carrier. Cingular is a leader in third generation wireless technology. Its 3G network is the first widely available service in the world to use HSDPA (High Speed Downlink Packet Access) technology. Cingular is the only U.S. wireless carrier to offer Rollover(R), the wireless plan that lets customers keep their unused monthly minutes. Details of the company are available at http://www.cingular.com/ . Get Cingular Wireless press releases emailed to you automatically. Sign up at http://cingular.mediaroom.com/ .
