NEW YORK, July 21 /PRNewswire-FirstCall/ -- Kellwood's Phat Fashions division has named Paula Rosado vice president marketing and public relations for Baby Phat and KLS by Kimora Lee Simmons, according to Bernt Ullmann, president Phat Fashions. She will be responsible for worldwide marketing execution, strategic positioning, marketing communications and programs, and public relations for the brands.
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"We are pleased to welcome Paula to the Phat Fashions team. Her vision, expertise, and marketing savvy will play an essential part in the continual progression of our highly recognizable brands," said Ullmann.
Formerly Rosado was vice president of public relations for global marketing at Tommy Hilfiger U.S.A Inc., where she held various marketing and communications posts. At Tommy, her responsibilities included developing and managing a variety of full-scale global public relations and marketing strategies and initiatives. In addition to her total of ten years' experience at Tommy, she spent two years of her career in the advertising and communication department of Prada USA Corp.
"I am delighted to have an exceptional marketer of Paula's stature join our team. She has an incredible track record, and I look forward to working with her," said Kimora Lee Simmons, president and creative director for Baby Phat and KLS by Kimora Lee Simmons.
Based in New York, Rosado reports to Simmons.
Baby Phat(R) and KLS by Kimora Lee Simmons are lifestyle brands for the glamorous woman who believes fashion is everything. For more information, visit http://www.babyphat.com/ or http://www.kimoraleesimmons.com/ .
Kellwood , a $2 billion marketer of apparel and consumer soft goods, specializes in branded as well as private label products, and markets to all channels of distribution with product specific to a particular channel. For more information, visit http://www.kellwood.com/ .
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