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PR Newswire
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Crocs, Inc. Launches All Terrain Model at Outdoor Retailer Show


SALT LAKE CITY, Aug. 9 /PRNewswire-FirstCall/ -- Crocs, Inc. , manufacturer of a new breed of comfort footwear, today announced that it will introduce the new All Terrain shoe model at the Outdoor Retailer Summer Market tradeshow August 10-13 at the Salt Palace Convention Center in Salt Lake City, Utah in booth #39162. This all-weather shoe will join the Off Road model as the company's second rugged, outdoor shoe offering.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060809/LAW131)

The All Terrain model (MSRP: $59.99) will feature an enclosed design with a rugged sole for additional traction. The shoe will also offer a washable leather upper with three eyelets, providing a snug fit ideal for outdoor activities. Featuring the company's unique Croslite(TM) material, the shoe is slip-resistant, non-marking, anti-microbial and ideal for every weather condition.


Available to consumers this fall, the men's All Terrain model will be offered in sizes 8-13 with three two-tone color options, including army/black, chocolate/khaki and chocolate/brown. The women's version will be available in sizes 6-12 and will offer a feminine, two-tone color palette, including chocolate/chocolate, khaki/pearl orange/chocolate and turquoise/chocolate.

"Many of our consumers are outdoor enthusiasts and need shoes that withstand different types of terrain and weather conditions," said Ron Snyder, CEO of Crocs, Inc. "The All Terrain and Off Road models meet the needs of these consumers and deliver a comfortable shoe with support and traction for outdoor activities."

The introduction of the Crocs Beach model marked the beginning of an international phenomenon and elevated the company to its status as a leader in the footwear industry's movement towards comfort. The company now offers more than 20 different models of shoes for men, women and children in its unique Croslite(TM) material and an ergonomic design.

About CROCS:

CROCS founders dreamed about the perfect boat shoe. They wanted fashion, function and fun in an extremely comfortable shoe.

In just three years, CROCS shoes have become a phenomenon all their own, loved by, doctors, chefs, athletes, outdoor enthusiasts, celebrities, families and of course -- boaters. In 2005, Footwear News, a leading footwear trade publication, named CROCS shoes "Brand of the Year" to honor the company's success in the retail industry and the overwhelmingly positive response to the brand from consumers.

Hop on a boat, stroll on the beach, or walk to a meeting, and you'll see that CROCS shoes are the most comfortable and versatile shoes you'll ever own. CROCS shoes are a new breed of footwear that provides comfort and performance through its unique materials and designs. All CROCS shoes feature Croslite(TM) material, a proprietary closed cell resin which warms and softens with body heat and molds to the user's feet. The European styling of the orthotic heel, built-in arch support, and tarsal bar position your feet for the ultimate in foot comfort and health. They will not mark floors or boat decks and are ideal for people who are on their feet all day and need light, comfortable shoes. CROCS shoes are sold in more than 10,000 North American retail locations and come in a wide array of colors and styles. http://www.crocs.com/
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060809/LAW131
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN3
PRN Photo Desk, photodesk@prnewswire.com
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© 2006 PR Newswire
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