SAN FRANCISCO, Aug. 23 /PRNewswire-FirstCall/ -- Validar Corporation and salesforce.com , the market and technology leader in on-demand business services, today announced the availability of Full Measure for salesforce.com's AppExchange. Full Measure is a PC and Pocket PC based lead retrieval application, offered by certified distributors, that enables exhibitors to rank and categorize leads at tradeshows. When combined with AppExchange, Full Measure allows exhibitors to post their leads into Salesforce from the show floor. Built on the AppExchange on-demand platform, Full Measure for AppExchange is immediately available for test drive and deployment at http://www.salesforce.com/appexchange .
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In addition, Full Measure for AppExchange provides a real-time ROI snapshot for marketing leaders that quantifies the economic value of their tradeshow presence automatically within Salesforce. Now marketing efforts can be tied back to actual revenue production.
"Full Measure for AppExchange was developed for marketers that are interested in measuring their tradeshow investments," said Victor Kippes, President of Validar. "The value of Full Measure is significant when considering processing time. Most exhibitors today take multiple touches to get leads into a workable state and distributed to sales. Our solution eliminates the need to process leads in this manner. Our partners are now equipped to automate for their customers the entire process associated with post-event lead distribution while at the same time measuring the value of their marketing efforts."
"Validar Corporation has created a very valuable addition to the hundreds of applications available on the AppExchange," said Matt Holleran, vice president, AppExchange partners, salesforce.com. "Now, any exhibitor from any tradeshow in the world can automatically import categorized leads directly into their Salesforce account. We are excited to see this value that Full Measure brings being extended to the salesforce.com community."
Full Measure for AppExchange is one of more than 300 applications created by salesforce.com, its customers and partners that are now available on the salesforce.com AppExchange, the world's first on-demand application platform. AppExchange provides unprecedented ease of customization and integration for Salesforce deployments, as well as enabling a whole new generation of on- demand applications that go beyond CRM. AppExchange enables all of these on- demand applications to be easily shared, exchanged and installed with one click into a salesforce.com customer's account. AppExchange can be found at http://www.salesforce.com/appexchange .
About Validar
Validar (TM) Corporation is the leading provider of interactive marketing campaign and event software. The patented Interactive System is a proven communications tool that makes any web content interactive. The Full Measure(TM) system is the world's first fully interactive event measurement system. Formerly a venture-funded company, Modern Mind is now privately and majority owned by its employees. Validar's customers include a growing list of Global 1000 companies.
Additional news and information about the company is available at http://www.validar.com/ .
For more information, contact: Victor Kippes,
About salesforce.com
Salesforce.com is the market and technology leader in on-demand business services. The company's Salesforce suite of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on-demand. AppExchange, salesforce.com's on-demand platform, allows customers and partners to build powerful new applications quickly and easily, customize and integrate the Salesforce suite to meet their unique business needs, and distribute and sell on-demand applications at http://www.appexchange.com/ . Customers can also take advantage of Successforce, salesforce.com's world-class training, support, consulting and best practices offerings.
As of July 31, 2006, salesforce.com manages customer information for approximately 24,800 customers and approximately 501,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit http://www.salesforce.com/ , or call 1-800-NO-SOFTWARE.
NOTE: Salesforce.com is a registered trademark of, and The Business Web, AppExchange and Successforce are trademarks of, salesforce.com, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.
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