Harrah's Operating Company, Inc., the title sponsor of
Robby Gordon's No. 7 Chevy, today announced it will brand the car with
a new World Series of Poker (WSOP) design during three upcoming races,
including this weekend's Sony HD 500 at the California Speedway.
The new paint scheme will promote the 2006 World Series of Poker telecasts airing Tuesday nights at 8 p.m. and 9 p.m. on ESPN through Sept. 26 and 9 p.m. and 10 p.m. through Oct. 31. Harrah's owns and operates the World Series of Poker, which this year generated a total prize pool of more than $159 million, making it the largest, richest and most prestigious event of its kind.
"NASCAR fans are the most brand-loyal fans in the world," said Jeffrey Pollack, commissioner of the World Series of Poker. "There's no doubt that running this paint scheme with Robby Gordon will increase our profile around the world and help drive exposure for our telecasts on ESPN." Prior to joining Harrah's Entertainment, Pollack was managing director of broadcasting and new media for NASCAR Digital Entertainment.
The new design for the No. 7 Chevy will prominently display the World Series of Poker and ESPN logos on the hood of the car and will feature an additional World Series of Poker logo on a poker chip just above the rear wheels. The rear half of the car is painted green to simulate the felt of World Series of Poker tables, a key element in ESPN's telecasts of the 2006 World Series of Poker.
In addition to the Sony HD 500, which airs Sunday at 7 p.m. EDT on NBC, Harrah's will display the World Series of Poker scheme at the Banquet 400 (Oct. 1 at Kansas Speedway) and the UAW-Ford 500 (Oct. 8 at Talladega Superspeedway). Harrah's also will hold a public event at its North Kansas City and Prairie Band casinos for guests 21 years of age and older on September 28 and September 29, respectively. Guests can meet Robby Gordon as well as other popular drivers. Further details can be obtained at 1-800-HARRAHS.
The World Series of Poker is the world's richest sporting event. This year's tournament shattered previous records with a total prize pool of more than $159 million and attracted more than 45,000 players from 56 countries.
Harrah's Entertainment, Inc. is the world's largest provider of branded casino entertainment through operating subsidiaries. Since its beginning in Reno, Nevada 68 years ago, Harrah's has grown through development of new properties, expansions and acquisitions. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.
More information about Harrah's is available at its Web site -- www.harrahs.com.
The new paint scheme will promote the 2006 World Series of Poker telecasts airing Tuesday nights at 8 p.m. and 9 p.m. on ESPN through Sept. 26 and 9 p.m. and 10 p.m. through Oct. 31. Harrah's owns and operates the World Series of Poker, which this year generated a total prize pool of more than $159 million, making it the largest, richest and most prestigious event of its kind.
"NASCAR fans are the most brand-loyal fans in the world," said Jeffrey Pollack, commissioner of the World Series of Poker. "There's no doubt that running this paint scheme with Robby Gordon will increase our profile around the world and help drive exposure for our telecasts on ESPN." Prior to joining Harrah's Entertainment, Pollack was managing director of broadcasting and new media for NASCAR Digital Entertainment.
The new design for the No. 7 Chevy will prominently display the World Series of Poker and ESPN logos on the hood of the car and will feature an additional World Series of Poker logo on a poker chip just above the rear wheels. The rear half of the car is painted green to simulate the felt of World Series of Poker tables, a key element in ESPN's telecasts of the 2006 World Series of Poker.
In addition to the Sony HD 500, which airs Sunday at 7 p.m. EDT on NBC, Harrah's will display the World Series of Poker scheme at the Banquet 400 (Oct. 1 at Kansas Speedway) and the UAW-Ford 500 (Oct. 8 at Talladega Superspeedway). Harrah's also will hold a public event at its North Kansas City and Prairie Band casinos for guests 21 years of age and older on September 28 and September 29, respectively. Guests can meet Robby Gordon as well as other popular drivers. Further details can be obtained at 1-800-HARRAHS.
The World Series of Poker is the world's richest sporting event. This year's tournament shattered previous records with a total prize pool of more than $159 million and attracted more than 45,000 players from 56 countries.
Harrah's Entertainment, Inc. is the world's largest provider of branded casino entertainment through operating subsidiaries. Since its beginning in Reno, Nevada 68 years ago, Harrah's has grown through development of new properties, expansions and acquisitions. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.
More information about Harrah's is available at its Web site -- www.harrahs.com.