-- Leading Lifestyle Publisher Joins Nation's Top Health Club to
Extend 24 Hour Fitness Brand from Gym to Home Through Exceptional
Creative and Service-Oriented Content --
Rodale Custom Publishing and 24 Hour Fitness today announced their new partnership to produce You24 magazine, a new lifestyle publication for members of 24 Hour Fitness clubs nationwide. Launching in January 2007, You24 magazine promises to enter the fitness-publication market with a compelling mixture of motivating, authentic, bright, upscale and service-oriented editorial content targeted at 24 Hour Fitness' three million-plus members as well as its prospective members.
"Our deep experience and success in healthy, active lifestyle and affinity publishing makes us the perfect partner for 24 Hour Fitness, the premier health club whose members are a high-powered force in the marketplace," said Denise Favorule, Senior Vice President of Rodale's Marketing Solutions Group.
"We're proud that 24 Hour Fitness chose us to help them extend their powerful 'fitness as a way of life' message from their gyms into their customers' homes through a beautifully designed, actionable publication," added Val Valente, Vice President and Publishing Director of Rodale Custom Publishing.
You24 magazine will be published three times in 2007 and will target the growing number of 24 Hour Fitness club members, who are part of an affluent, active and sophisticated market. It will be sold in 24 Hour Fitness clubs nationwide and also included in new-member kits. Rodale will sell advertising space in the magazine to a targeted list.
"We say 'It's all about the inspiration' a lot at 24 Hour Fitness," says founder, Chairman and CEO Mark Mastrov. "That's why we have partnered with some of the world's most inspirational athletes -- Lance Armstrong, Shaquille O'Neal, Jackie Chan, Andre Agassi and Magic Johnson -- to help raise awareness about healthy living and exercise. And it's why we do business with best-in-class companies like Rodale, who will launch of our new magazine You24, as they are a large part of what makes 24 Hour Fitness a fun and exciting place to work and workout."
You24 magazine will inform, inspire and entertain the community of people who are passionate about getting the most out of life and tapping the power of what they can become. It's a magazine not about being buff and beautiful, but about being fit and living well. The magazine will be filled with the most inspiring stories of real people building better lives, expert advice from 24 Hour Fitness' personal trainers on setting and meeting fitness goals, fun ways to keep fit, the coolest new active gear, and delicious gourmet recipes to fuel the type of energetic living that 24 Hour Fitness club members practice. Wrapped in a compelling design, You24 magazine is the fresh, intelligent, witty and sophisticated fitness magazine that gym members have been waiting for.
Rodale Custom Publishing, the custom publishing arm of Rodale Inc., serves increasing market demands for customized, branded cross-platform media solutions. Just a few years after its launch, it has grown to be a significant business for the company, producing custom magazines for such clients as Lazydays, Nestle, Bloomingdale's, Kraft Foods, and Johnson & Johnson, among others. Rodale Custom Publishing was recently honored with 37 wins from Publication Management's 2006 Magnum Opus Awards and received three awards of distinction through the Custom Publishing Council's 2005 Pearl Awards program.
About 24 Hour Fitness:
Headquartered in San Ramon, Calif., 24 Hour Fitness, an innovative leader in the health and fitness industry, serves more than 3 million members in over 360 clubs across 16 different states and four countries in Asia. Founded in 1983 as a one-club operation by Chairman and CEO Mark Mastrov, 24 Hour Fitness pioneered the concept of making fitness accessible, affordable and a way of life for everyone. Supporting the communities it serves, 24 Hour Fitness sponsors many charitable events and organizations including the 2004 - 2008 U.S. Olympic Teams and the Magic Johnson, Andre Agassi and Lance Armstrong Foundations. Please call 1-800-224-0240 or visit www.24HourFitness.com for more information and to find the location nearest you.
About Rodale Inc.:
Rodale Inc. is the authoritative source for trusted content in health, fitness and wellness around the world, reaching nearly 40 million people each month. The company publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Best Life, Bicycling, Backpacker, Mountain Bike and Organic Gardening, and is also the largest independent book publisher in America with a collection of international titles, including The South Beach Diet and The Abs Diet franchises, and most recently Al Gore's New York Times bestseller An Inconvenient Truth. Rodale's broad range of media platforms includes magazines, books, videos and extensive Web sites. The company is also a leader in direct-response marketing and has more than 26 million active customers in its database. www.rodale.com.
Rodale Custom Publishing and 24 Hour Fitness today announced their new partnership to produce You24 magazine, a new lifestyle publication for members of 24 Hour Fitness clubs nationwide. Launching in January 2007, You24 magazine promises to enter the fitness-publication market with a compelling mixture of motivating, authentic, bright, upscale and service-oriented editorial content targeted at 24 Hour Fitness' three million-plus members as well as its prospective members.
"Our deep experience and success in healthy, active lifestyle and affinity publishing makes us the perfect partner for 24 Hour Fitness, the premier health club whose members are a high-powered force in the marketplace," said Denise Favorule, Senior Vice President of Rodale's Marketing Solutions Group.
"We're proud that 24 Hour Fitness chose us to help them extend their powerful 'fitness as a way of life' message from their gyms into their customers' homes through a beautifully designed, actionable publication," added Val Valente, Vice President and Publishing Director of Rodale Custom Publishing.
You24 magazine will be published three times in 2007 and will target the growing number of 24 Hour Fitness club members, who are part of an affluent, active and sophisticated market. It will be sold in 24 Hour Fitness clubs nationwide and also included in new-member kits. Rodale will sell advertising space in the magazine to a targeted list.
"We say 'It's all about the inspiration' a lot at 24 Hour Fitness," says founder, Chairman and CEO Mark Mastrov. "That's why we have partnered with some of the world's most inspirational athletes -- Lance Armstrong, Shaquille O'Neal, Jackie Chan, Andre Agassi and Magic Johnson -- to help raise awareness about healthy living and exercise. And it's why we do business with best-in-class companies like Rodale, who will launch of our new magazine You24, as they are a large part of what makes 24 Hour Fitness a fun and exciting place to work and workout."
You24 magazine will inform, inspire and entertain the community of people who are passionate about getting the most out of life and tapping the power of what they can become. It's a magazine not about being buff and beautiful, but about being fit and living well. The magazine will be filled with the most inspiring stories of real people building better lives, expert advice from 24 Hour Fitness' personal trainers on setting and meeting fitness goals, fun ways to keep fit, the coolest new active gear, and delicious gourmet recipes to fuel the type of energetic living that 24 Hour Fitness club members practice. Wrapped in a compelling design, You24 magazine is the fresh, intelligent, witty and sophisticated fitness magazine that gym members have been waiting for.
Rodale Custom Publishing, the custom publishing arm of Rodale Inc., serves increasing market demands for customized, branded cross-platform media solutions. Just a few years after its launch, it has grown to be a significant business for the company, producing custom magazines for such clients as Lazydays, Nestle, Bloomingdale's, Kraft Foods, and Johnson & Johnson, among others. Rodale Custom Publishing was recently honored with 37 wins from Publication Management's 2006 Magnum Opus Awards and received three awards of distinction through the Custom Publishing Council's 2005 Pearl Awards program.
About 24 Hour Fitness:
Headquartered in San Ramon, Calif., 24 Hour Fitness, an innovative leader in the health and fitness industry, serves more than 3 million members in over 360 clubs across 16 different states and four countries in Asia. Founded in 1983 as a one-club operation by Chairman and CEO Mark Mastrov, 24 Hour Fitness pioneered the concept of making fitness accessible, affordable and a way of life for everyone. Supporting the communities it serves, 24 Hour Fitness sponsors many charitable events and organizations including the 2004 - 2008 U.S. Olympic Teams and the Magic Johnson, Andre Agassi and Lance Armstrong Foundations. Please call 1-800-224-0240 or visit www.24HourFitness.com for more information and to find the location nearest you.
About Rodale Inc.:
Rodale Inc. is the authoritative source for trusted content in health, fitness and wellness around the world, reaching nearly 40 million people each month. The company publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Best Life, Bicycling, Backpacker, Mountain Bike and Organic Gardening, and is also the largest independent book publisher in America with a collection of international titles, including The South Beach Diet and The Abs Diet franchises, and most recently Al Gore's New York Times bestseller An Inconvenient Truth. Rodale's broad range of media platforms includes magazines, books, videos and extensive Web sites. The company is also a leader in direct-response marketing and has more than 26 million active customers in its database. www.rodale.com.
© 2006 Business Wire
