SAN FRANCISCO, Oct. 9 /PRNewswire-FirstCall/ -- The leading magazine titles of PlanetOut Inc. , the world's leading media and entertainment company exclusively focused on serving the gay and lesbian community, officially unveiled their digital delivery system today, which will give readers the option of receiving magazine issues electronically.
PlanetOut's premier magazines offer the additional distribution channel to give readers a new way of enjoying its twice-monthly newsmagazine The Advocate and its monthly style magazine Out. The content of digitally delivered magazines will be exactly the same as the content found in the traditional print magazines, and will be viewed using a free digital reader. The digital delivery system will not replace either of the magazines' traditional print availability, but instead, gives subscribers the option between receiving the magazine in their mailbox or inbox.
"Digital delivery addresses issues related to access and privacy, both of which are very important to our readers," said Bob Cohen, president of PlanetOut's magazine publishing division. "This option is perfect for magazine subscribers who want the convenience of accessing the magazines whenever and wherever they want. As we increase our ability to reach readers, we increase the potential to augment our subscriber base."
Digital delivery adds to PlanetOut's already attractive foundation for subscriber growth both domestically and internationally.
"There is solid growth potential with this new offering," said Karen Magee, chief executive officer, PlanetOut Inc. "We've opened up another channel to reach our readers and potential subscribers, especially internationally since digital delivery allows readers to get the magazines at the same time they would in the U.S. We have only just begun to tap into the power of these well-established brands. The digital delivery program joins our cross-promotional efforts and editorial enhancements as part of an overall plan to strategically grow Out and The Advocate."
About PlanetOut Inc.
PlanetOut Inc. is the leading global media and entertainment company exclusively serving the lesbian, gay, bisexual and transgender (LGBT) community.
PlanetOut's digital media brands include Gay.com, PlanetOut.com, Advocate.com, Out.com, OutTraveler.com and HIVPlusMag.com, as well as localized versions of the Gay.com site in English, French, German, Italian, Portuguese and Spanish. PlanetOut print media brands include The Advocate, Out, The Out Traveler and HIVPlus, as well as SpecPub, Inc. titles. Transaction services brands include e-commerce Web sites Kleptomaniac.com and BuyGay.com, travel and events marketer RSVP, book publisher Alyson Publications, and direct marketer Triangle Marketing Services, among others.
PlanetOut, based in San Francisco with additional offices in New York, Los Angeles, Minneapolis, London and Buenos Aires, offers Global 1000 and local advertisers as well as its own properties access to what it believes to be the most extensive multi-channel, multi-platform network of gay and lesbian people in the world. For more information, please visit http://www.planetoutinc.com/ .
Forward-Looking Statements
In addition to the historical information contained herein, this press release contains forward-looking statements, including statements regarding the growth potential associated with the digital delivery of Out and The Advocate, as well as statements containing the words "believes," "anticipates," "expects," and similar words. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to differ materially from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the company's limited operating history and variability of operating results; the attractiveness to readers and the success of the digital delivery of PlanetOut publications; competition; timing of product launches; and the company's dependence on technology infrastructure and the Internet. Additional information concerning factors that could affect PlanetOut's future business and financial results is included in the company's Annual Report on Form 10-K for the year ended December 31, 2005 and other public filings filed from time to time with the Securities and Exchange Commission (SEC), which are available at the SEC's website at http://www.sec.gov/ .
