Iconix Brand Group, Inc. Registration Statement Regarding Mossimo, Inc. Merger Declared Effective by SEC

NEW YORK, Oct. 11 /PRNewswire-FirstCall/ -- Iconix Brand Group, Inc. today announced that the Securities and Exchange Commission (SEC) has declared effective Iconix's amended Registration Statement on Form S-4 relating to the proposed merger between Mossimo and a subsidiary of Iconix.

Mossimo stockholders of record as of the close of business on October 10, 2006 are entitled to vote at the special meeting of Mossimo stockholders to be held on October 31, 2006, and will be mailed a definitive proxy statement/prospectus describing the special meeting on or about October 11, 2006. A copy of the definitive proxy statement/prospectus is also available on the SEC's website: http://www.sec.gov/, on Iconix's website: http://www.iconixbrand.com/, or from Mossimo's Chief Financial Officer, Vicken Festekjian, who may be reached by telephone at [phone].

Mossimo stockholders are encouraged to read the definitive proxy statement/prospectus related to the proposed merger in its entirety as it provides, among other things, a detailed discussion of the process that led to the proposed merger and the reasons. Mossimo's Board of Directors unanimously recommended that Mossimo stockholders vote FOR the adoption and approval of the merger agreement.

About Iconix Brand Group, Inc.

Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S(R), BONGO(R), BADGLEY MISCHKA(R), JOE BOXER(R), RAMPAGE(R), MUDD(R) and LONDON FOG(R). The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market. Iconix, through its in-house advertising agency, advertises and markets its brands to continually increase consumer awareness and loyalty.

About Mossimo, Inc.

Founded in 1987, Mossimo, Inc. is a designer, licensor and distributor of men's, women's, boys' and girls' apparel, footwear, and other fashion accessories such as jewelry, watches, handbags and belts.

Additional Information About the Merger and Where to Find It

Iconix has filed a registration statement on Form S-4 (Registration No. 333-135496), as amended, containing a definitive proxy statement/prospectus, in connection with the proposed acquisition of Mossimo by Iconix. On or about October 11, 2006, the definitive proxy statement/prospectus will be mailed to Mossimo stockholders of record as of the close of business on October 10, 2006. Investors and securityholders of Mossimo are urged to read the definitive proxy statement/prospectus because it contains important information about Iconix, Mossimo and the proposed merger. The definitive proxy statement/prospectus, and any other documents filed by Iconix or Mossimo with the SEC, may be obtained free of charge at the SEC's website at http://www.sec.gov/ and Iconix's website at http://www.iconixbrand.com/. In addition, investors and securityholders may obtain free copies of the documents filed with the SEC by Iconix by contacting Iconix's Chief Financial Officer at [phone]. Investors and securityholders may obtain free copies of the documents filed with the SEC by Mossimo by contacting Mossimo's Chief Financial Officer at [phone]. Investors and securityholders of Mossimo are urged to read the definitive proxy statement/prospectus before making any voting or investment decision with respect to the proposed merger.

Contact: David Conn Executive Vice President, Iconix Brand Group 212.819.2077