The Specialized Information Publishers Association (SIPA), the principal trade association for the newsletter and specialized information publishing industry, announces the 23rd Annual Marketing Conference scheduled for December 6-8, 2006, at Caesars Palace in Las Vegas, Nevada. Hosted by SIPA the Marketing Conference will bring together top executives from newsletter and specialized information publishing organizations from around the world to examine and address the global issues affecting the information marketplace.
"Newsletter and specialized information publishers are successfully pushing the boundaries of e-commerce, content management and search engine marketing more than ever," said Phil Ash, president of National Institute of Business Management and SIPA Conference Co-chair. "This is a forum where publishing executives and their teams can gain insight from global leaders, identify new markets and opportunities for their organizations and meet potential partners that can help them succeed" according to Guy Crossley, vice president of marketing for M. Lee Smith Publishers and SIPA Conference Co-Chair.
Featured keynote speakers include:
- Kevin Wilk, director of channel strategy & development, Yahoo! Search Marketing
- Kara Pernice Coyne, director of research of Nielsen Norman Group
- Jared Spool, CEO, User Interface Engineering
- Dana Todd, President, Search Engine Marketing Professionals Organization (SEMPO)
Panels and sessions will address opportunities in Web usability, search engine optimization, behavioral research, content management, online marketing strategy, e-mail development and search marketing research.
Attendees can network with speakers such as:
- Jason Dowdell, CEO and founder, Labitat
- Jalali Hartman, director of strategy, MarketingExperiments.com
- Craig Huey, president, Creative Direct Marketing Group
- Jeanne Jennings, publisher, The Jennings Report
- Howard Kaplan, vice president strategic development, Future Now, Inc.
- Andrew Palmer, director of e-commerce, Agora Financial/The Daily Reckoning
- Bill Killam, president, User-Centered Design
- Colin Price, manager of media and technology, Harvard Health Publications
- Dave Singleton, director of marketing, BNA, Inc.
- Pete Wood, director of internet marketing, Business & Legal Reports
- Andy McLaughlin, president, Paper Clip Communications
- Bill Barnes, executive vice president, Enquiro Search Solutions
- Kevin Bobowski, product marketing manager, WebTrends
- John Brady, president of The Conversion Zone
- Warren Raisch, senior vice president, worldwide professional services, WebSideStory
To register, please visit http://www.newsletters.org/eventsOpen.cfm?id=34
For more information please visit www.SIPALasVegas.com or contact Kati Fritz at kfritz@newsletters.org
About SIPA
The Specialized Information Publishers Association (SIPA) is the principal international trade association dedicated to advancing the interests of the newsletter and specialized information publishing industry. SIPA provides global services in corporate education, business development, intellectual property protection and advocacy to foster growth, profitability and professional excellence. For further information, visit http://www.newsletters.org
