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PR Newswire
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Sirit Appoints Pioneering RFID Engineer to Lead Development Team


TORONTO, Nov. 23 /PRNewswire-FirstCall/ -- Sirit Inc. (TSX: SI), a leading provider of radio frequency identification (RFID) reader technology, today announced the appointment of Bruce Roesner to the position of Chief Technology Officer and Vice President of Engineering, effective immediately. In this role, Mr. Roesner will manage the Company's RFID product and solutions development across all application areas.

"Earlier this year, we began a working relationship with Bruce on a development project during which we realized that with his broad and extensive RFID acumen, Bruce was the logical fit to head our overall corporate development team," said Norbert Dawalibi, President and CEO of Sirit Inc. "Bruce has been a forerunner in the RFID market for years and is well respected among industry leaders for his vision and ability to translate it into leadership products and solutions. I am joined by the entire Sirit management team in welcoming him to his new role."

After starting his career with industry leaders like Hughes Aircraft Company, Burroughs Corporation and Applied Micro Circuits, Bruce has been an entrepreneur and technologist in the domains of IC design and RFID. He was the founder of a number of technology companies including Instant Circuit Holdings, SCS Corporation and ClarIDy Solutions. He was instrumental in the development of low-cost RFID tags used in inventory tracking and control applications which won him "Most Innovative Product" and "Entrepreneurial Team of the Year" awards. Mr. Roesner is the author of numerous publications and presentations on the subject of high technology electronics including RFID. He is also the holder of over 25 patents and earned a M.S.E.E. and Ph.D. in Solid State Electronics from Purdue University.


"Sirit has made important contributions to the RFID industry for years and in particular over the past 9 months with the introduction of the INfinity 510 UHF fixed reader and the IDentity MaX reader solutions," said Bruce Roesner, Chief Technology Officer and Vice President, Engineering for Sirit Inc. "Now is the time to take Sirit to the next level; to expand our current product offerings, leverage our core technology and to advance the adoption of RFID across multiple application areas. With an impressive team of talented and dedicated engineers, I am looking forward to the many opportunities ahead."

About Sirit Inc.

Sirit Inc. (TSX: SI) is a leading provider of Radio Frequency Identification (RFID) technology worldwide. Harnessing the power of Sirit's enabling-RFID technology, customers are able to more rapidly bring high quality RFID solutions to the market with reduced initial engineering costs. Sirit's products are built on more than 12 years of RF domain expertise addressing multiple frequencies (LF/HF/UHF), multiple protocols and are compliant with global standards. Sirit's broad portfolio of products and capabilities are easily customized to address new and traditional RFID market applications including Supply Chain & Logistics, Cashless Payment (including Electronic Tolling), Access Control, Automatic Vehicle Identification, Inventory Control & Management, Asset Tracking and Product Authentication. For more information, visit http://www.sirit.com/.

Cautionary Note Regarding Forward Looking Statements

Safe Harbor Statement under the United States Private Securities Litigation Reform Act of 1995: Except for the statements of historical fact contained herein, the information presented constitutes "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievement of Sirit to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements. Actual results may differ materially from those indicated by these forward-looking statements as a result of risks and uncertainties impacting Sirit's business which are discussed in the section entitled "Description of the Business - Risks Factors" in Sirit's Annual Information Form dated March 16, 2006 as filed with the securities regulatory authorities in Canada via SEDAR. Although Sirit has attempted to identify important factors that could cause actual results to differ materially, there may be other factors that cause results not to be as anticipated, estimated or intended.

"Sirit", the Sirit Design and "vision beyond sight" are all trademarks of Sirit Inc. All other names of actual companies and products mentioned herein may be the trademarks of their respective owners.
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© 2006 PR Newswire
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