CALGARY, and PHOENIX, AZ, Nov. 23 /PRNewswire-FirstCall/ -- Rare Method is expanding its presence in Phoenix this winter. Following a successful 2006 season with over 240 sporting, golf and tourism events completed or booked across the United States and Canada, Rare Method is targeting growth in Arizona's lucrative market in 2007.
"We experienced an outstanding year in 2006 with over 60 percent of our 240 events occurring in the United States," says Rare Method president Roger Jewett. "Due to increasing demand by progressive marketers who are directing their budgets to interactive and event marketing, we have expanded our operations in Phoenix. This move is consistent with our plan to increase our US-based revenue."
"The Phoenix area is a US$50 billion marketplace driven by technology. Global companies such as Intel, Avnet, Motorola, AlliedSignal, Honeywell and Boeing Company have chosen Phoenix for their corporate and regional headquarters. With a population base of 3.4 million and an annual average of 300+ sun days, we believe that Phoenix is the ideal growth market for our interactive event services. In addition, Phoenix is an excellent hub to service other US regions."
"Our existing Phoenix team provides our Rare Connect interactive technology and service locally and across the United States at professional sports and tourism events. We will add to this team by rolling out and growing the See Your Game(R) service that captures videos of guests participating at golf and other sporting events and sends permission based post event emails. We expect to book 30+ events in Phoenix this winter for our clients including the SW Meeting Planners, Phoenix Children's Hospital, Scottsdale Health, NAIOP, Biltmore Golf and Country Club, and Qwest."
Rare Method's interactive event marketing programs allow progressive corporate marketers to make their marketing more interactive and effective. By providing an interactive and memorable guest experience at an event, followed up with a personal online communication, event sponsors enhance their brand connection, initiate a long-term online relationship with their guest and are able to measure the success of their marketing efforts.
To view an on-line demo, click the following link. http://oms.seeyourgame.com/splash.asp?SA5894472/NOLOG
About RareMethod Capital Corp.
Rare Method (TSX-V: RAM) is a leading interactive marketing firm that designs, builds, implements and optimizes strategic interactive marketing programs that acquire, convert and retain customers. Rare Method offers a full range of interactive marketing services including interactive marketing strategies, creative development, technology development, implementation of interactive marketing programs and campaign optimization. Rare Method was recognized as one of Canada's fastest growing companies by PROFIT magazine in 2005, and as Alberta's 5th fastest growing company by Alberta Venture magazine in 2006.
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© 2006 PR Newswire
