NEW YORK, Nov. 24 /PRNewswire/ -- A casino patron walks from a blackjack to a roulette table. It's a simple move, but an important one to the people who run the casino floor. On their computers, casino managers see the movement as bright blue, red and yellow blobs which change every minute. The data is instantaneous and visual.
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This heat-sensitive technology, along with data gleaned from patrons' player cards, allow casino managers to track which games their customers like to play. It's called "data visualization" and works exactly the way it sounds. Managers can identify, track, isolate, and visualize which games -- even which specific machines -- are favored by patrons.
This data allow casinos to plan better based upon the actual behavior and play preferences of patron profiles.
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