SAN FRANCISCO, Dec. 14 /PRNewswire/ -- Comcast, in partnership with New America Media, announced today the launch of "New America Now", a monthly news program featuring people and stories making news in America's growing ethnic and youth media sector.
"New America Now" will air exclusively on On Demand, Comcast's popular video-on-demand service, which allows customers to watch the program anytime they want, with the ability to fast-forward, rewind, and pause. The segments will air first in Northern California and will become available in other select Comcast markets over the coming year.
"Given California's growing new ethnic majority, it's important that we hear the voices and views of our multicultural communities," said Rick Germano, Senior Vice President for Comcast California. "In Comcast's ongoing commitment to offering ethnically-diverse original programming, we expanded our long-term partnership with New America Media to bring to light these multicultural news reports, and give them the mainstream attention that they may not have had before."
New America Media, the country's first and largest national association of ethnic news organizations, is producing the monthly segments in collaboration with its media partners. Every show features at least three distinct segments, each five to seven minutes long, that literally let viewers "step into the story," says NAM Executive Director Sandy Close.
"'New America Now' draws on the multiple lenses of ethnic and youth media to reflect who we're becoming as a global society," Close added. "It's the jewel in the crown of NAM's multi-media news exchange, connecting otherwise invisible or voiceless communities to each other and to the larger society through intimate story telling."
"New America Now captures the global in local news and the local in global news," said Erica Smith, Senior Director of Communications for Comcast. "At a time of unprecedented diversity in America, which few mainstream news outlets can fully capture, New America Now represents inclusive journalism for the 21st century."
About Comcast On Demand
On Demand offers an ever-growing library of more than 7,500 programs each month available anytime that customers want to watch them, with the ability to fast forward, rewind and pause selections. Approximately 95% of On Demand content-including "New America Now"-is available at no additional charge to Digital customers (where On Demand is available).
To order Comcast products, upgrade to Digital service, or to confirm availability in your area, consumers should call 1-800-COMCAST.
About Comcast Cable
Comcast Corporation ( http://www.comcast.com/ ) is the nation's leading provider of cable, entertainment and communications products and services. With 24.1 million cable customers, 11 million high- speed Internet customers, and 2.1 million voice customers, Comcast is principally involved in the development, management and operation of broadband cable systems and in the delivery of programming content.
Comcast's content networks and investments include E! Entertainment Television, Style Network, The Golf Channel, VERSUS, G4, AZN Television, PBS KIDS Sprout, TV One and four regional Comcast SportsNets. Comcast also has a majority ownership in Comcast Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia.
About NAM
New America Media [NAM] is the country's first and largest collaboration of ethnic news organizations that in mid-2005 began expanding nationwide from being New California Media [NCM] to New America Media. NAM's goal is to promote the editorial visibility and economic viability of this critical sector of American journalism as a way to build inclusive public discourse. NAM produces and aggregates editorial content from and for the ethnic media; develops pioneering social marketing campaigns, multi-lingual polling and events to provide critical information for ethnic media. For more information, visit the website at: http://www.newamericamedia.org/ .
