SAN DIEGO, Jan. 7 /PRNewswire-FirstCall/ -- MediaFLO(TM) USA Inc., a wholly owned subsidiary of QUALCOMM Incorporated , and CBS Corporation have announced a multi-year license agreement under which full episodes of popular CBS entertainment, news and sports programming will be delivered 24/7 over MediaFLO USA's revolutionary new, TV-quality mobile entertainment service. MediaFLO USA has created an unmatched mobile entertainment experience, delivering premium content to mobile consumers in a crystal-clear viewing environment.
The deal between the two companies means that fans of CBS's popular programming - including "CSI," "Late Night with David Letterman," "CBS Evening News with Katie Couric" and sports programming such as college football and basketball - have yet another way to watch their favorite shows when they are on the go.
"We are excited to offer CBS viewers the opportunity to literally watch our programming from the palm of their hand," said Cyriac Roeding, vice president, CBS Wireless. "This new 24/7, 365-days-a-year mobile network will give audiences added opportunities to watch CBS programming and provide advertisers with a new platform to reach viewers. We are thrilled to be a part of this new mobile entertainment service that will give us a direct connection to our viewers at all times."
"The pairing of CBS, television's most watched broadcast network, and MediaFLO USA will give consumers mobile access to rich entertainment, timely news programming and their favorite sporting events," said Paul Jacobs, chief executive officer, QUALCOMM. "It's a great pleasure working with CBS toward our shared goal of unlocking the true potential of mobile media."
"From a global perspective, mobile represents an even larger opportunity than the Internet over the next five to 10 years," said Quincy Smith, president, CBS Interactive. "We are delighted to be partnering with MediaFLO USA to realize that opportunity."
"MediaFLO USA will add a new dimension to the way in which consumers relate to their favorite TV shows," said Gina Lombardi, president of MediaFLO USA. "By adding world-class, phenomenally popular content from CBS to our service line-up, we are giving lovers of television a home away from home on their cell phones."
CBS content to be available on MediaFLO USA includes:
-- Primetime programming - "CSI," "CSI: Miami," "CSI: NY," "NCIS,"
"Numb3rs," "Jericho," "Survivor" and "Big Brother"
-- "Late Show with David Letterman" and "Late Late Show with Craig
Ferguson"
-- "CBS Evening News with Katie Couric," "The Early Show," "CBS News
Sunday Morning," "60 Minutes" and "48 Hours Mystery"
-- CBS Sports and CSTV content such as college football games
-- Classic programming from CBS's vast library, including "Star Trek,"
"Brady Bunch," "I Love Lucy," "Twin Peaks," "MacGyver," "Gunsmoke" and
"Have Gun, Will Travel"
Guided by extensive primary market research and consumer trials, MediaFLO USA intends to secure familiar, premium content from many of the world's leading media companies and leverage its dedicated, nationwide multicast network to deliver live, full-length, TV-quality programming to mobile phones.
About CBS Corporation
CBS Corporation is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW - a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution Group), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), digital media (CBS Interactive and CSTV Networks), music (CBS Records), and consumer products (CBS Consumer Products). For more information, log on to http://www.cbscorporation.com/.
About MediaFLO USA Inc.
MediaFLO USA Inc. aggregates and intends to deliver premium, TV-quality entertainment and information services to mobile phones over its dedicated nationwide wireless network. Offering an unprecedented combination of full- length programming, short-format clips and realtime information and entertainment feeds, MediaFLO USA will deliver a uniquely compelling mobile viewing experience. MediaFLO USA intends to partner with world-class content providers, wireless operators and advertisers to make its service available to U.S. consumers in the first quarter of 2007. Based in San Diego, Calif., MediaFLO USA is a subsidiary of QUALCOMM Incorporated.
Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including the ability of MediaFLO USA to form timely and profitable partnerships with content providers, wireless operators and advertisers, the extent and speed to which FLO technology and the MediaFLO USA network are deployed, the extent and speed of adoption by consumers of MediaFLO USA's service, the speed with which CBS programming is integrated into the MediaFLO USA service package, change in economic conditions of the various markets MediaFLO USA serves, as well as the other risks detailed from time to time in QUALCOMM's SEC reports, including the report on Form 10-K for the year ended September 24, 2006, and most recent Form 10-Q.
QUALCOMM is a registered trademark of QUALCOMM Incorporated. MediaFLO and FLO are trademarks of QUALCOMM Incorporated. All other trademarks are the property of their respective owners.
QUALCOMM Contacts:
Julie Reynolds, MediaFLO USA Inc.
Phone: 1-858-845-3516
Email:
