JUPITER, Fla., Jan. 17 /PRNewswire-FirstCall/ -- BabyUniverse, Inc. a leading Internet content, commerce and new media company in the pregnancy, baby and toddler marketplace, announced today that it has signed a video content partnership agreement with HarperCollins Publishers.
Entertaining video segments based on scenarios from the new book, Babyproofing Your Marriage, How to Laugh More, Argue Less, and Communicate Better as Your Family Grows, will be featured on BabyTV.com, the Internet's first integrated broadcast channel and social networking community focused on the needs of new and expectant parents.
In these video segments, authors Stacie Cockrell, Cathy O'Neill, and Julia Stone discuss common dilemmas that couples face in early parenthood. Strategies to help manage these inevitable challenges are presented in an amusing and light-hearted fashion.
With Babyproofing Your Marriage, scheduled to go on sale January 23rd, couples just might find that despite their disagreements about who's getting up in the middle of the night (otherwise known as Midnight Chicken), or who's doing (or not doing) what to whom in the bedroom, or where to spend Christmas this year, it is indeed possible to create the kind of happy family life they want for themselves and their kids.
"We could not be more excited about this unique content relationship and its alignment with the objectives of BabyTV.com", said John Textor, Chairman and CEO of BabyUniverse. "HarperCollins' decision to produce entertaining video content as a means to promote this certain best seller is truly visionary in the new media marketplace. With our acute focus on the connection between content and commerce, the content of Babyproofing Your Marriage has found a perfect home at BabyTV.com."
BabyTV.com debuted in December 2006 with cross visibility to over 1.7 million monthly unique visitors of BabyUniverse-owned e-commerce properties such as BabyUniverse.com, PoshTots.com and DreamTimeBaby.com, and content properties such as PoshCravings.com and ePregnancy.com. BabyTV.com is presented in an interactive format in which the consumer can tune in to broadcast-quality streaming television, upload videos to share with the community, interact with live events, engage in e-commerce transactions, browse links on the Web, and participate in BabyTV.com's robust online community.
About BabyUniverse, Inc.
BabyUniverse, Inc. is a leading Internet content, commerce and new media company in the pregnancy, baby and toddler marketplace. Through its Web sites, BabyUniverse.com and DreamtimeBaby.com, the company is a leading online retailer of brand-name baby, toddler and maternity products in the United States. Through its Web sites PoshTots.com and PoshLiving.com, the company has extended its offerings in the baby and toddler market as a leading online provider of luxury furnishings to the country's most affluent female consumers. Through PoshCravings.com and ePregnancy.com, BabyUniverse has also established a widely recognized platform for the delivery of content and new media resources to a national audience of expectant parents. BabyUniverse is pursuing a dual strategy of organic growth and acquisition growth that is designed to establish BabyUniverse as the leader in the online baby marketplace. Beyond the baby segment, the company intends to leverage its growing platform to acquire other female-oriented content, commerce and new media companies. The overall objective of BabyUniverse is to establish a market-leading content, commerce and new media business focused on the high- growth female marketplace.
BabyUniverse and its affiliates operate a multi-channel portfolio of Internet properties, including e-commerce sites such as http://www.babyuniverse.com/, http://www.poshtots.com/, http://www.poshliving.com/ and http://www.dreamtimebaby.com/, and content sites such as http://www.poshcravings.com/, http://www.epregnancy.com/, and the pending http://www.babytv.com/.
About HarperCollins Publishers
HarperCollins, one of the largest English-language publishers in the world, is a subsidiary of News Corporation . Headquartered in New York, HarperCollins has publishing groups around the world including the HarperCollins General Books Group, HarperCollins Children's Books Group, Zondervan, HarperCollins UK, HarperCollins Canada, HarperCollins Australia/New Zealand and HarperCollins India. HarperCollins is a broad-based publisher with strengths in literary and commercial fiction, business books, children's books, cookbooks, mystery, romance, reference, religious and spiritual books. With nearly 200 years of history HarperCollins has published some of the world's foremost authors and has won numerous awards including the Nobel Prize, the Pulitzer Prize and National Book Award, the Newbery Medal and the Caldecott. Consistently at the forefront of innovation and technological advancement, HarperCollins is the first publisher to digitize its content and create a global digital warehouse to protect the rights of its authors, meet consumer demand and generate additional business opportunities. You can visit HarperCollins Publishers on the Internet at http://www.harpercollins.com/.
About the Authors
Stacie Cockrell, Cathy O'Neill and Julia Stone are three wives, mothers and good friends, all muddling through the early parenting years together, who couldn't find the humorous, down-to-earth book they needed to help them make sense of their post-baby married lives. They couldn't find it, so they wrote the book they wanted to read. And they lived it as they wrote it.
Stacie Cockrell worked at Dell Computer and co-founded a high tech company before becoming a full-time mother. Cathy O'Neill, who is from Dublin, Ireland, is an attorney who now works as a management consultant. Julia Stone is a former product manager in the educational services field also turned stay-at-home mom.
Stacie and Cathy live in Austin, Texas, and Julia, an Austin native, now lives in Pennsylvania. Among them, they have seven kids, not one of whom has yet set foot in a Kindergarten. They each had a second (or third) baby while they wrote this book. They don't recommend combining the two experiences.
Special Note Regarding Forward-Looking Statements
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