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Panasonic Introduces Lumix DMC-FX30, World's Slimmest Digital Camera With 28mm Wide Angle Lens


SECAUCUS, N.J., Jan. 31 /PRNewswire/ -- Panasonic today introduced the new Lumix DMC-FX30 compact digital still camera, the successor to the widely-popular DMC-FX07. The 7.2 megapixel DMC-FX30 is currently the world's slimmest camera available with a 28mm wide-angle LEICA DC VARIO-ELMARIT lens, which allows users to fit more people in a photo when space is tight or to capture beautiful landscapes with sweeping scenery or large structures.

The slim downed DMC-FX30 -- which is 10-percent smaller than its predecessor -- also boasts a 3.6x optical zoom (equivalent to 28-100mm on a 35mm film camera), f/2.8 brightness and a 2.5-inch LCD screen. When married with the Intelligent Image Stabilization system -- which combines MEGA O.I.S (Optical Image Stabilizer) with Intelligent ISO Control -- takes the blur out of photos caused by unsteady hands and moving subjects -- the camera packs top line features into one of the slimmest form factors available.

Using Leica's advanced lens technology, the DMC-FX30's lens unit is comprised of seven elements in six groups, including five lenses with six aspherical surfaces. Furthermore, in 3-megapixel resolution mode, the Extra Optical Zoom function uses the center part of the CCD to provide additional magnification, extending the zoom power to 5.3x. This advanced lens unit passes Leica's stringent standards and delivers exceptional optical performance.

"The smart, sleek design of the DMC-FX30 combines the power of a wide-angle lens and Intelligent Image Stabilization, with a compact body of one of the smallest point-and-shoot cameras," said Alex Fried, National Marketing Manager, Imaging, Panasonic Corporation of North America. "The DMC-FX30 is the perfect camera for the person on the go because it enables consumers to capture high quality images with unmatched convenience and style."

With the incorporation of Intelligent ISO Control, Panasonic is the first in the industry to fight motion blur that can occur when a subject moves as the photo is being snapped. The Intelligent Image Stabilization system detects whether or not the subject is moving and automatically raises the ISO setting accordingly, allowing the camera to shoot at a higher shutter speed when needed. With the combination of Intelligent ISO Control and MEGA O.I.S., Panasonic has equipped its entire line of cameras with the industry's most advanced countermeasures against blurring.

In addition, the camera accepts large capacity SDHC memory cards, giving the user more flexibility in shooting and recording. The DMC-FX30 also incorporates a wide variety of scene modes for different situations including the new Pet and Sunset modes. These modes take advantage of the Intelligent ISO Control to fight against unexpected motion and give the user great results.

The DMC-FX30 will be available in silver, black, blue and light brown, each with a specially textured finish that takes best advantage of the color. Intelligently designed and packed with features, the DMC-FX30 adds to the Lumix legacy of delivering advanced digital cameras that capture clear, crisp, beautiful images.

The DMC-FX30 will ship in February 2007 with a MSRP of $349.95. About Panasonic Consumer Electronics Company

Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Matsushita Electric Industrial Co. Ltd. and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. Information about Panasonic products is available at http://www.panasonic.com/. Additional company information for journalists is available at http://www.panasonic.com/pressroom.

DMC-FX30 Specifications DMC-FX30 Dimensions (W x H x D) Approx. 94.9 x 51.9 x 22.0 mm (3.74 x 2.04 x 0.87 inch) Weight Approx. 132g. (0.29 lb) Approx. 154g with Battery and SD Memory Card (0.34 lb) Camera Effective Pixels 7.2 Mega pixels Image Sensor 1/2.5", 7.38 Mega Total Pixels CCD Primary Color Filter Optical Zoom 3.6x Extra Optical Zoom 4:3 Aspect Ratio: 4.3x for 5Mega, 5.3x for 3Mega, 2Mega, 1Mega, 0.3Mega 3:2 Aspect Ratio: 5.3x for 2.5Mega 16:9 Aspect Ratio: 5.3x for 2Mega Digital Zoom 4 x (Max. 14.3 x combined with Optical Zoom without Extra Optical Zoom) (Max. 21.4x combined with Extra Optical Zoom) Focal Length f=4.6-16.4mm (35mm Equiv.: 28-100mm) Lens LEICA DC VARIO-ELMARIT 7 elements in 6 groups (5 Aspherical Lenses / 6 Aspherical surfaces) Aperture Wide: F2.8 / F8.0 (2 steps) Tele: F5.6 / F16 (2 steps) Optical Image Stabilizer MEGA O.I.S. (Mode1/ Mode2) Focusing Area Normal: 50cm - infinity Macro / Simple mode / Intelligent ISO / Motion picture : wide 5cm/Tele 30cm - infinity AF Metering 1-point/ 1-point high speed/ 3-point high speed/ 5-point/ Spot Focus Auto Focus System, Normal/Macro (Dial) AF Assist Lamp Yes ISO Sensitivity Auto / 100 / 200 / 400 / 800 / 1250 (High Sensitivity Mode: 3200) White Balance Auto / Daylight / Cloudy / Shade / Halogen / White Set White Balance Adjustment (+/- 10steps, except for auto set) Exposure Program AE Exposure Compensation 1/3 EV step, -2 - +2 EV Backlight Compensation Yes (at simple mode) Auto (AE) Bracketing +/- 1/3 EV -1EV step, 3 frames Light Metering Intelligent Multiple Scene Mode Dial: Normal picture, Simple, Macro SCN (Portrait, Soft Skin, Scenery, Sports, Night Portrait, Night Scenery, Self-Portrait, Food, Party, Candle, Fireworks, Starry Sky, Beach, Aerial photo, Snow, High sensitivity, Baby1, Baby2, Underwater, Sunset, Pet), Motion Picture, Playback, Print, Intelligent ISO Shutter Speed 8-1/2000 sec, Starry Sky Mode: 15, 30, 60sec Self Timer 2sec / 10sec Auto Review 1sec, 3sec, Zoom Review 1x / 4x / 8x Color Mode Standard, Vivid, Cool, Warm, Natural, Black & White, Sepia Recording Format Still Image: JPEG(Design rule for Camera File system, based on Exif 2.21 standard), DPOF corresponding image with audio: JPEG (Design rule for Camera File system, based on Exif 2.21 standard)+ QuickTime Motion picture: QuickTime Motion JPEG Recording Image Size Still Image: 4:3 Aspect Ratio: 3072 x 2304 pixels, 2560 x 1920 pixels, 2048 x 1536 pixels, 1600 x 1200 pixels, 1280 x960 pixels, 640 x 480 pixels 3:2 Aspect Ratio: 3072 x 2048 pixels, 2048 x 1360 pixels 16:9 Aspect Ratio: 3072 x 1728 pixels, 1920 x 1080 pixels Image Quality Fine / Standard Motion Picture 4:3 Aspect Ratio: 640 x 480 pixels, 320 x 240 pixels 30 fps, 10 fps 16:9 Aspect Ratio: 848 x 480 pixels 30 fps, 10 fps Burst Shooting Mode Full-Resolution Image, 3 frames/sec or 2 frames/sec Full-resolution: Max. 7 images (Standard mode), Max 5 images (Fine Mode) Unlimited consecutive shooting Yes Still Image Rec. with Audio 5 sec Audio Dubbing Max. 10sec Real-time histogram Yes Composition Guide line Yes (2 patterns) Built-in-Memory 27MB Scene Mode Help Screen Yes Auto Angle Detection Yes Travel Date / World Time Yes / Yes Date Stamp Yes Built-in-Flash Auto, Auto/Red-eye Reduction, Forced On, Slow Sync./Red-eye Reduction, Forced Off 0.6 - 5.0m (Wide/ISO Auto), 0.3 - 2.5m (Tele/ISO Auto) LCD Monitor 2.5" Polycrystalline TFT LCD Display (207K Pixels) Field of View: approx. 100% Power LCD mode, High angle mode Playback mode 25-thumbnail display, 9-thumbnail display, calendar display, zoomed playback (16x max.), image rotation, Slide show (duration is adjustable, also manual controllable), Playback of favorite pictures Creating still pictures from a motion picture Resizing (selectable number of pixels), trimming, protection, aspect conv. DPOF print setting OSD Language English, Dutch, French, Italian, Spanish, Japanese Recording Media Built-in Memory, SD Memory Card, SDHC Memory Card, MultiMediaCard Microphone Yes Speaker Yes Interface DC Input, AV Output (NTSC/PAL), USB Direct Print PictBridge Power Li-ion Battery Pack (3.6V, 1000mAh) (Included) AC Adaptor (Input: 110-240V AC) (Optional) Battery life (approx.) 280 pictures (CIPA Standard)*1 Included Software LUMIX Simple Viewer, PhotofunStudio -viewer- ArcSoft (PhotoImpression/PhotoBase/Panorama Maker) USB Driver Standard Accessories Battery Charger, Battery Pack, Lens Cap, Lens Hood, Lens Hood Adaptor, AV Cable, USB Connection Cable, AC Cable, Strap, CD-ROM

*1. Shooting conditions: 23 degrees C with 50% humidity; LCD on; using the enclosed SD Memory Card; starting to shoot 30 seconds after turning on the power; shooting once every 30 seconds with the flash in full operation for every other shot; changing the zoom setting from telephoto to wide, or wide to telephoto, for each shot; and temporarily turning the power off after each 10 shots (long enough to lower the battery temperature).

*Some accessories are not available in some countries.

*The use of recorded or printed materials that are protected by copyright for any purpose other than personal enjoyment is prohibited, as it would infringe upon the rights of the copyright holder.

*Leica is a registered trademark of Leica Microsystems IR GmbH.

*The LEICA DC VARIO-ELMARIT lenses are manufactured using measurement instruments and quality assurance systems that have been certified by Leica Camera AG based on the company's quality standards.

*All other company and product names are trademarks of their respective corporations.

*QuickTime and the QuickTime logo are used under license. QuickTime is a registered trademark in the U.S. and other countries.

*This unit is compatible with both SD Memory cards and SDHC Memory cards. You can only use SDHC Memory cards on devices that are compatible with them. You cannot use SDHC Memory cards on devices that are only compatible with SD Memory cards. (When using a SDHC Memory card on another device, be sure to read the operating instructions for that device.)

© 2007 PR Newswire
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