ATLANTA, Feb. 2 /PRNewswire/ -- On Sunday, millions of viewers will see a new message of celebration and commemoration from Coca-Cola during television's most watched program, the broadcast of Super Bowl XLI on CBS.
"In this new piece, entitled 'Timeline: Especially Today,' we pay tribute to several significant milestones in black history," said Sandy Douglas, president, Coca-Cola North America. "We're also celebrating the many important contributions that African Americans make to society today and every day."
"Timeline: Especially Today" is just one element in a comprehensive 2007 African American marketing program.
"We saw it only fitting to include this tribute in our broader black history programming. 'Timeline' is just the beginning of what we have planned with the African American market this year," said Anne Sempowski Ward, assistant vice president, African American marketing, Coca-Cola North America.
In addition to "Timeline: Especially Today," Coca-Cola is airing unique animated commercials in extended lengths during the Super Bowl broadcast on CBS. "Video Game" and "Happiness Factory" will both air in 60-second versions. "Happiness Factory," which was originally slated as a 30-second spot, has been extended to a 60-second version. Immediately after the game concludes, "Timeline: Especially Today," "Video Game," and "Happiness Factory" will be available for viewing on cbssportsline.com. All work was created by the Portland and Amsterdam offices of the agency Wieden + Kennedy
"We couldn't be more happy to once again be part of the biggest sports event on television," said Katie Bayne, senior vice president, Coca-Cola Brands, Coca-Cola North America.
About The Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola, recognized as the world's most valuable brand, the Company markets four of the world's top five soft drink brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees, energy and sports drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1.3 billion servings each day. For more information about The Coca-Cola Company, please visit our website at http://www.thecoca-colacompany.com/.
© 2007 PR Newswire
