NEW YORK, Feb. 9 /PRNewswire/ -- Back in 1990, General Motors launched Saturn -- a brand meant to be different: focused on customer service. It gained a loyal following, but with few models to choose from, it never rivaled competitors like Ford or Toyota. But in the last year-and-a-half, there has been a radical overhaul in the once modest Saturn showroom. Five all-new models have or are about to roll in.
(See video from General Motors at: http://media.medialink.com/WebNR.aspx?story=33037)
Taking on the best-selling Toyota Camry, GM has announced their new 7-seat hybrid SUV called Aura -- and for the first time, they will be injecting a little sex-appeal with the hip new Sky. In total, there will be five all-new models with the latest technology, fuel economy -- and especially safety.
Saturn will also be boosting their customer service offerings with at-home test drives, so customers who are used to shopping on the Internet won't have to even go into the showroom.
Registered journalists can access video, audio, text, graphics and photos for free and unrestricted use at http://media.medialink.com/.
02FF07-0036
© 2007 PR Newswire
