MINNEAPOLIS and ATLANTA, Feb. 15 /PRNewswire/ -- GlowSkin(TM) Active Illumination Technology manufacturer Safe Lites, LLC (Eden Prairie, MN), working with Fitzgerald+CO and Clear Channel, announced today its second ever GlowSkin billboard program as a part of a Georgia Power campaign. Initially, direction had the "ON" glowing through retouching -- GlowSkin allows the message to be illuminated to create a distinctive look on billboards in the Atlanta area.
"We're pleased to be working with such progressive and competent partners. Fitzgerald+CO and Clear Channel conceived a very unique application for GlowSkin that supports the campaign tagline very literally: 'We're ON so you can be.' In this case illuminating the word 'ON' serves as a reminder of the service Georgia Power provides for their customers every time they see the billboards," said John Golle, Safe Lites founder, Chairman, and CEO. "We're pleased that GlowSkin was selected to increase the recognition of Georgia Power's message and look forward to future projects together."
"We saw the GlowSkin product previewed in some varied promotional literature, and then saw it live and in person here it Atlanta on a very avant garde Outdoor board," says Director of Print Production and Out Of Home Advertising specialist Stephen Mitchell of Fitzgerald+CO. "It looked cool in the literature, but once I got to experience it in a real world setting, I was scrambling to introduce this new technology to our Clients to see if a fit could be found. The Georgia Power campaign (we're ON so you can be) was already in production for broadcast & print, and we were just finishing up the Outdoor layouts. The glow around the ON had already been created in retouching. The GlowSkin turned out to be an easy but VERY powerful addition to what was already an eye catching billboard."
Further, Mitchell says, "Praise for the execution has come from some very different avenues ... from our Client, of course, to other Agency types all the way to different Outdoor production facilities not involved with the project. We couldn't be happier."
GlowSkin is Safe Lites' proprietary specification of industrial-grade electroluminescent (EL) lighting, which is a powered lighting system that glows, rather than shines, and is designed to stand up to harsh outdoor conditions while improving the visibility of vehicles, equipment, people, or nearly anything. The extremely thin and physically flexible nature of GlowSkin, the fact that it requires minimal energy to power it, the ability to create GlowSkin in nearly any color, size, and shape, and the safety elements designed into GlowSkin all make it an ideal technology for advertising and promotion applications.
Celebrating its 23rd anniversary in 2006, Fitzgerald+CO ( http://www.fitzco.com/ ) is one of the leading brand-building agencies in the Southeast, with over $200 million in billings. Part of the Interpublic Group of Companies , the agency specializes in advertising, media, brand development and public relations. Fitzgerald+CO's client partners include AFLAC, Aruba, Beazer Homes, Black and Decker, Coca-Cola USA, Durex, Georgia Power, GMAC Insurance, Haverty's, Intercontinental Hotels, Quikrete, Raymond James, Srixon, Southern Company, and UPS.
Safe Lites, LLC partners with companies worldwide to give leaders in their industries the ability to enhance their offering with unequalled visibility in any lighting condition. The company's issued and pending patents provide significant differentiation and protection for Safe Lites' partners from their competitors. Customers represent Advertising & Promotion, Entertainment, Industrial, Outdoor & Recreation, Public Safety, and Transportation industries. For more information about Safe Lites, visit http://www.safelites.com/ or call 1-866-206-0566.
Safe Lites and GlowSkin are trademarks of Safe Lites, LLC.
