Toyota and NBA Player Chris Paul Announce the Tundra Turnaround Basketball Court Refurbishment Program at NBA All-Star 2007
The Tundra Turnaround community outreach program will refurbish public basketball courts. Details of the program will be announced at the press conference. Toyota partner Chris Paul will help complete and dedicate certain court renewals with help from other NBA stars and legends at additional locations.
Toyota will facilitate the renewals with the NBA and provide other resources including a fleet of Toyota Tundra's to help haul construction materials and deliver workers to the respective court sites. Additional aspects of the Tundra Turnaround will be documented and featured on NBA TV.
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NEWS: Toyota and NBA Player Chris Paul Announce the Tundra Turnaround
FORMAT: News Package With Extra Soundbites and B-roll.
ADDITIONAL RESOURCES: Video, contact information and more available at: http://www.prnewswire.com/broadcast/26973/consumer.html
SOUNDBITES:
* Chris Paul, Point Guard, New Orleans/Oklahoma Hornets
* Doug Frisbee, Toyota Engagement Marketing Manager
B-ROLL INCLUDES:
* Jam Session footage
* Press conference footage
* Tundra Turnaround, the Toyota NBA court refurbishment program
* Rhythm Slam Dancers
VIDEO PROVIDED BY: Toyota
Contact: FOR MORE INFORMATION, PLEASE CALL: MultiVu Media Relations, 1-800-653-5313 EXT. 3
