DAYTON, Ohio, March 2 /PRNewswire/ -- It comes as no surprise to pet owners: different dogs have different needs. From the Toy Poodle to the Golden Retriever, the Yorkshire Terrier to the Great Dane, every dog has unique nutritional needs based largely on their breed type, size, and health and performance needs. To answer the call, Procter & Gamble Pet Care brand Eukanuba has relaunched its premium dog food line, offering our most extensive line of pet nutrition customized by breed type, size, health requirements, and performance needs. In addition, the brand will soon offer a line of breed-specific formulas focusing on five of the top seven breeds in the U.S. and a Custom Care lineup for dogs with special health concerns.
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"After studying the health, fitness, and nutritional needs of each dog breed, Eukanuba has been able to create a customized line of dog food that meets the unique needs of breed type and size," said Andrew Meurer, Eukanuba Marketing Director. "We've even gone a step further by offering unique formulas tailored to specific health requirements and performance needs."
EUKANUBA'S BREED-SPECIFIC LINEUP
"The purebred dog owner demands nutrition that is customized to meet his breed's dietary and health requirements," said Meurer. "The Boxer owner worries about his dog's heart while the German Shepherd owner knows that the breed's digestive system is extra sensitive. These breed-centric dog owners are looking for premium, trusted foods to help their breeds reach full potential. Eukanuba Breed-Specific formulas will offer our most complete lineup ever to help them feed the breed."
Providing nutrition specific to 3 million dog-owning U.S. households, Eukanuba Breed-Specific formulas will be available at pet specialty stores in March 2007:
-- Eukanuba Labrador Retriever Formula is designed to nourish a Labrador's
healthy joints, weight, and overall health. The formula contains
natural sources of Glucosamine and Chondroitin Sulfate to help support
their healthy joints and mobility and L-Carnitine to help them burn
fat. The Golden Retriever, Flat-Coated Retriever, Curly Coated
Retriever, and Chesapeake Bay Retriever will also benefit from this
food due to similar physical characteristics and nutritional needs.
-- Eukanuba Yorkshire Terrier Formula is formulated with guaranteed levels
of copper and zinc for skin and coat care. Also ideal for long-coated
toy dogs such as the Shih Tzu, Maltese, Toy Poodle, Pekinese, Havanese,
and Lhaso Apso, who share many of the same physical characteristics and
nutritional needs, this unique blend of food offers a crunchy kibble
with a coating of microcrystals that scrub the Yorkshire Terrier's
teeth with every bite, reducing plaque and tartar that can lead to bad
breath.
-- Eukanuba German Shepherd Formula is formulated with FOS
(Fructooligosaccharides) to help support the breed's digestive system.
Made with a blend of special dietary fiber to promote healthy digestion
and natural sources of Glucosamine and Chondroitin Sulfate for healthy
joints and mobility, Eukanuba German Shepherd formula is also ideal for
breeds such as the Belgian Malinois, Belgian Sheepdog, and Belgian
Tervuren, who share many of the same physical characteristics and
nutritional needs as the German Shepherd.
-- Eukanuba Boxer Formula, also ideal for the Rottweiler and Doberman, is
formulated with Beta Carotene, a key antioxidant to help support the
immune system. Eukanuba Boxer formula also includes L-Carnitine for a
healthy heart and antioxidants such as Vitamin E to help support the
Boxer's immune system.
-- Eukanuba Dachshund Formula is designed to help support a Dachshund's
healthy back with natural sources of Glucosamine and Chondroitin
Sulfate. Due to their similar physical characteristics and nutritional
needs, this formula is also ideal for breeds such as the Corgi, Dandie
Dinmont Terrier, Australian Terrier, Skye Terrier, and Petit Basset
Griffon Vendeen.
EUKANUBA CUSTOM CARE -- FOR DOGS WITH SPECIAL HEALTH NEEDS
New Eukanuba Custom Care Formulas, available at pet specialty stores this March, is a comprehensive line of foods created for dogs with special health concerns. Designed with targeted ingredients that work to maintain your dog's own systems, Eukanuba Custom Care diets address key health needs as they arise, offering 100% complete and balanced nutrition for your special needs dog.
-- Eukanuba Weight Loss provides nutritional support for adult dogs that
can benefit from moderate weight loss. This great tasting formula is
made with 43% less fat than the Eukanuba Medium Breed Adult formula to
help dogs lose weight. Eukanuba Weight loss is made with Eukanuba's
patented carbohydrate blend to optimize body weight and body condition
and L-Carnitine to help burn fat.
-- Eukanuba Sensitive Skin provides nutritional support for adult dogs
that may experience dull coat, shedding, dry skin, and non-specific
itching. This diet contains no wheat or corn ingredients that may cause
itching and scratching in some dogs with sensitive skin. The diet is
made with vitamin rich ocean fish as the first ingredient to nourish a
dog's skin and coat. The formula helps reduce itching, scratching, and
shedding and is backed by Eukanuba's 110% satisfaction guarantee.
-- Eukanuba Sensitive Stomach provides nutritional support for adult dogs
to help maintain a healthy digestive tract. This diet is made with a
unique blend of FOS (Fructooligosaccharides) and beet pulp fiber for a
healthy and balanced intestinal environment and to aid the digestive
process. This diet contains no wheat, beef, or dairy ingredients that
may cause upset stomach.
-- Eukanuba Healthy Joints provides nutritional support for adult dogs to
help maintain joint health. This diet is formulated to provide our
highest levels of Glucosamine and Chondroitin Sulfate for healthy
joints and cartilage support and L-Carnitine which helps to optimize
weight and minimize joint stress.
Also included in Eukanuba's Customized Nutrition lineup are:
-- Eukanuba Small Breed Formula. Custom-made for dog breeds between
1 - 20 lbs. at full maturity, Eukanuba Small Breed Formulas contain
higher levels of protein and fat than other Eukanuba Formulas to
support a small breed's metabolism and unique energy requirements.
Eukanuba Small Breed is available in a Puppy, Adult, Senior, and Adult
Weight Control formula.
-- Eukanuba Medium Breed Formula. Eukanuba Medium Breed Formulas help
maintain a medium breed's healthy vitality. Available in Puppy, Adult
Original, Adult Weight Control, Adult Small Bite, and Senior, Eukanuba
Medium Breed Formula is specially formulated for dog breeds that are
21 - 50 lbs. at maturity.
-- Eukanuba Large Breed Formula. Large and giant breed dogs (51+ lbs. at
maturity) have more than just big bodies and big appetites; they also
have big nutritional needs. Eukanuba Large Breed formula answers these
needs by offering a formula for the large breed at every life stage --
puppy, adult, and senior -- as well as a large breed weight control.
Each Eukanuba Large Breed formula contains natural sources of
Glucosamine and Chondroitin Sulfate to help support the healthy joints
of a large breed dog.
-- Eukanuba Natural Lamb & Rice. Made with 100% natural New Zealand lamb
meat, wholesome rice, and added vitamins, minerals, and amino acids,
Eukanuba Natural Lamb and Rice formulas give dogs all of the right
nutrients without any fillers, artificial flavors, colors, or
preservatives. Eukanuba Lamb and Rice Formulas are available as part
of the Eukanuba Medium Breed Formula -- puppy, adult, senior, and adult
weight control -- and Eukanuba Large Breed Formula lineups.
-- Eukanuba Premium Performance Formulas. Active and sporting dogs need
something extra in the bowl to meet the demands of their more active
lifestyles. Eukanuba Premium Performance Active is formulated with a
performance carbohydrate blend, great for active dogs and dogs that
compete in agility and fly ball. Eukanuba Premium Performance Sporting
is an ideal formula for dogs competing in field trials, hunting, and
other sporting events. Both Eukanuba Premium Performance Formulas
contain higher protein and fat levels than other Eukanuba Adult
formulas to provide extra fuel and natural sources of Glucosamine and
Chondroitin Sulfate to help support healthy mobility for athletic dogs.
About Eukanuba
For nearly 60 years, Eukanuba, a Procter & Gamble Pet Care brand, has enhanced the well-being of dogs and cats by providing world-class quality foods and pet care products. To learn more about Eukanuba(R), the Eukanuba Veterinary Diets line of canine and feline therapeutic diets, or general pet care and nutrition information, call Eukanuba at (800) 446-3075. You also can visit Eukanuba on the Web at http://www.eukanuba.com/ .
About Procter & Gamble
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
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