M-Factor, Inc. (www.m-factor.com), a provider of marketing investment management systems that helps leading consumer marketing organizations maximize their ROI, today announced that the UK Affiliate of the HJ Heinz Company recently selected M-Factor's M3 for management of marketing and trade spending across strategic categories. M-Factor will also be providing the consumer demand models that serve as the analytical foundation for the solution.
"As we significantly up-weight our marketing support we will be able to better invest in growing our brands and improving ROI as a result of enhanced decision making," said Suzanne Douglas, Chief Marketing Officer of Heinz UK. "The British business is already our second-largest after the United States, and M-Factor will help us continuously track and fine-tune the impact of our new marketing strategies across categories in the UK."
"I'm very pleased to be working with the innovative marketing team at Heinz in the UK," said Jeff McFadden, CEO of M-Factor. "We're excited to increase insight into consumer response and help in their continuous improvement of return on marketing investment."
About M-Factor
M-Factor is helping leading consumer marketing organizations improve their Marketing ROI with M3 -- a unique system for managing marketing and promotional investments and product pricing. M3 allows marketers to continuously plan, track, and optimize marketing spending across a broad organization at all levels (strategic, brand, channel, major account, etc.). It offers an innovative combination of forward looking analytics, simulation, and optimization that typically delivers bottom line improvements equivalent to 10%-15% of trade and marketing spending.