ST. PETERSBURG, Fla., and ENGLEWOOD, Colo., May 24 /PRNewswire/ -- HSN, a business unit of IAC , EchoStar Communications Corporation , and its DISH Network(TM) satellite TV service, today announced the launch of the HSN Shop by Remote interactive TV (ITV) service. The only live interactive shopping service in the U.S., HSN's Shop by Remote will provide EchoStar's more than 12 million DISH Network subscribers with ITV enabled set top boxes the ability to buy the latest fashions, beauty products, and items for the home, with just a few clicks of their remote control.
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Currently, customers can access Shop by Remote through the interactive shopping section on DishHOME channel 100. In the weeks to come, customers will be able to access the service directly through HSN (DISH Network channels 84 and 222) by simply pressing select on their remote when they see an item they want to purchase.
"HSN is excited to partner with DISH Network for the national launch of Shop by Remote," said Peter Ruben, Executive Vice President of Affiliate Sales & Marketing for HSN. "Our initial trials of Shop by Remote in the New York/tri-state area and Hawaii have generated very favorable results, signaling the great potential this service has as customers across the country now experience it."
"Shop by Remote provides DISH Network subscribers with significantly greater access to the HSN's products and offerings," said Michael Kelly, Executive Vice President of Commercial and Business Services for EchoStar. "Merging technology with practicality is just another way we continue to enhance our customer's total TV experience."
Shop by Remote is one of the many advanced services HSN is developing to meet its customers' needs. Other initiatives include podcasts of recorded and original programming, video-on-demand and streaming live video via http://www.hsn.com/. Through this multi-platform approach, HSN enables customers to interact and shop with the network through their medium of choice, when, where and how they want.
Shop by Remote, which HSN designed with the support of interactive provider Tandberg Television, makes TV shopping as easy and as fast as possible. Most purchases take less than 60 seconds to complete, less than half the time it takes via HSN's automated phone service.
DISH Network customers with an existing HSN account can use their remote control to immediately order the item currently being shown on HSN, as well as the two items preceding it and HSN's "Today's Special." The interactive application has the same order customization capabilities (selection of size, color, quantity and features) currently available through traditional HSN ordering methods. Order confirmations appear on the TV screen following each purchase.
About EchoStar Communications Corporation:
EchoStar Communications Corporation has been a leader for more than 26 years in satellite TV equipment sales and support worldwide. The Company's DISH Network(TM) is the fastest-growing pay-TV provider in the country since 2000 and currently serves more than 13.4 million satellite TV customers. DISH Network offers a premier line of industry-leading Digital Video Recorders (DVRs) and hundreds of video and audio channels as well as the most national HD and International channels in the U.S., Interactive TV, Latino and sports programming. DISH Network also provides a variety of package and price options including the lowest all-digital price in America and the DishDVR Advantage Package. EchoStar is included in the Nasdaq-100 Index (NDX) and is a Fortune 300 company. Visit http://www.echostar.com/ or call 1-800-333-DISH (3474) for more information.
About HSN:
The originator of the electronic retailing concept in 1977, HSN, an operating business of IAC , is a global multichannel retailing giant offering thousands of products to enhance all aspects of its customers lives. On HSN and hsn.com, customers can find an array of unique products and brand names in categories such as Beauty (e.g., Sephora, H2O+ Cosmetics, Ken Paves, Paula Dorf); Jewelry (e.g., R.J. Graziano, Michael Anthony, Cameron Cohen, Elini); Home/Lifestyle (e.g., Dyson, Todd English, ProForm, Wolfgang Puck, Reebok, Bob Vila, Roy Yamaguchi); Fashion (e.g.. Randolph Duke, Tommy Hilfiger, Carlos Falchi, Beverly Feldman); and Electronics (e.g., Gateway, Panasonic, Sharp, JVC). HSN delivers its merchandise across a full spectrum of platforms, including TV, where the network reaches 89 million households and is the 4th largest cable network in the U.S.; online, and through hsn.com, which also features value-added video-on-demand and podcasts of products, shows, and tips.
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