TORONTO, May 28 /PRNewswire-FirstCall/ -- Travelzoo , a global Internet media company, today announced that the company's Canadian publications now reach more than half a million subscribers. This represents the total number of unduplicated subscribers to Travelzoo's Canadian Top 20(TM) list and Newsflash(TM) e-mail alert service. The new subscriber number was announced today at Online Revealed Canada, an industry conference taking place this week in Toronto.
"Surpassing the half a million mark to our Canadian publications after just over a year is a huge achievement and we are very proud of the success we have had in Canada," said Ralph Bartel, chairman and chief executive officer, Travelzoo. "We have attracted a high quality and lucrative audience and are able to provide travel advertisers with significant and immediate reach to Canadian travel enthusiasts that will deliver measurable results."
A recent survey* of Travelzoo's Canadian subscribers revealed that:
- They are frequent travelers: 48% have travelled three or more times in the past year and 43% expect their leisure travel to increase in the next 12 months.
- They plan to travel internationally: 87% of Canadian subscribers have passports, compared to 50% of the general Canadian population, and an astounding 96% are planning on travelling internationally within the next 12 months. When asked what destinations they plan to visit in the next 12 months, 31% plan to travel to Europe, 29% said their decision will be based on the travel deal, 28% plan to visit the Caribbean or Mexico and 19% plan to travel to Florida.
- Half of Travelzoo's Canadian subscribers are aged between 45 to 64 years of age, 62% are married and two-thirds are female.
- Travelzoo's Canadian subscribers are well educated and have discretionary income: 70% have a college degree or greater. 50% have a household income of C$75,000 or greater and 30% have an annual household income of over C$100,000.
- Their decisions are influenced by what deals they have seen on Travelzoo: 60% of subscribers that purchased an offer they saw on Travelzoo were not planning to go on a trip but found the offer was too good to pass up.
Travelzoo is the Internet's largest publisher of travel deals. Canadian travel enthusiasts count on Travelzoo for timely, accurate and valuable information on where to find the best travel deals. Published travel deals are booked directly with the travel provider. All deals published by Travelzoo Canada are checked for availability and accuracy by the Travelzoo Test Booking Center(TM). For more information, visit http://www.travelzoo.ca/.
*Travelzoo Subscriber Survey, May 2007
About Travelzoo
Travelzoo is a global Internet media company. Travelzoo's media properties, which reach more than 11 million travel enthusiasts in the U.S., Canada, the U.K. and Germany, include the Travelzoo(R) Web site (http://www.travelzoo.com/), the Top 20(R) list, the Newsflash(TM) e-mail alert service and SuperSearch(TM), a travel search engine. Travelzoo publishes offers from more than 600 advertisers. Travelzoo's deal experts review each offer to find the best travel deals and confirm their true value. Travelzoo is headquartered in New York City.
About Travelzoo Canada
Travelzoo has operated in Canada since April 2006. Travelzoo's Canadian publications include the Travelzoo Web site (http://www.travelzoo.ca/), the Top 20(TM) list and the Newsflash(TM) e-mail alert service. Travelzoo Canada is headquartered in Toronto.
Certain statements contained in this press release that are not historical facts may be forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities and Exchange Act of 1934. These forward-looking statements may include, but are not limited to, statements about our plans, objectives, expectations, prospects and intentions, markets in which we participate and other statements contained in this press release that are not historical facts. When used in this press release, the words "expect", "predict", "project", "anticipate", "believe", "estimate", "intend", "plan", "seek" and similar expressions are generally intended to identify forward-looking statements. Because these forward- looking statements involve risks and uncertainties, there are important factors that could cause actual results to differ materially from those expressed or implied by these forward-looking statements, including changes in our plans, objectives, expectations, prospects and intentions and other factors discussed in our filings with the SEC. We cannot guarantee any future levels of activity, performance or achievements. Travelzoo undertakes no obligation to update forward-looking statements to reflect events or circumstances occurring after the date of this press release. Travelzoo and Top 20 are registered trademarks of Travelzoo. All other names are trademarks and/or registered trademarks of their respective owners.
Media Contact:
Mindy Joyce
(212) 521-4218
