NASHVILLE, Tenn., June 1 /PRNewswire-FirstCall/ -- Suburban Infiniti of Troy, showcasing Infiniti's rich tradition of merging design and luxury, formally opened their doors Monday May 7th, as one of the latest Infiniti dealerships in the automaker's global Infiniti Retail Environment Design Initiative (IREDI).
This year, Infiniti's retail network begins a major transformation implementing the new retail environment initiative at its facilities. The all- new visual identity captures Infiniti's vibrant design cues that establish it as one of the most dynamic brands in the luxury automobile market. The design concept meets the demands of today's changing luxury retail environment and brings Infiniti's brand -- its products, services and identity -- to life.
"This design enhances the experience that the Infiniti customer receives each time they walk into the dealership," says David Fischer, Dealer Principal of Suburban Infiniti of Troy. "The design is not only modern, but is also inviting and provides a dealership experience unlike any other in the luxury retail market."
The new IREDI design features elements such as signage and interior/exterior materials and finishes that distinguish and differentiate Infiniti from other luxury marquees. The contemporary design can accommodate facilities of all different shapes, sizes and configurations. It applies to new as well as existing facilities nationwide.
"The new design reflects our desire to build a powerful brand by making the consumer experience as easy and personalized as possible," said Mark Igo, vice president and general manager of the Infiniti Division. "Infiniti vehicles are all about vibrant design and performance, and our all-new retailer environment is an extension of these critical elements. In addition, IREDI reflects Infiniti's brand personality and will be a complementary showcase for our exciting new product line-up."
An Energetic Exterior
Infiniti's exterior facility design is energetic and modern with forms that are warm and inviting. The elegance of modern luxury is communicated with generous scale in architectural design through the use of a distinctive and prominent glass storefront, outdoor vehicle display, and highly visible signage elements. The distinctive glass storefront features generous amounts of patterned glass providing detail and variable transparency to create interest, intrigue, and a magnetic attraction to the facility. The outdoor vehicle display highlights Infiniti vehicles day and night. All-new exterior signage elements combine the use of glass and metal into an elegant presentation of modern luxury. A new primary brand sign provides excellent site visibility and makes a strong connection to the distinctive glass storefront. Illuminated at night, the brand sign creates an iconic, glowing beacon letting customers know they have arrived at Infiniti.
Modern Interior
Interiors are rich, warm and inviting using authentic natural materials, finishes and modern furniture, all of which communicates modern luxury. Infiniti retailers create a journey that is about the customer -- not just the car.
The journey starts with the reception lobby that has a generous, dignified scale to inspire the customer. The lounge is designed for more intimate consulting and hospitality. Finally the gallery, adjacent to the lobby and lounge, is the culmination of the customer journey with a dramatic vehicle display environment. All of these areas are organized to create emotional responses to the Infiniti Brand.
A True Premium Luxury Experience
IREDI is designed to improve and personalize customer sales and service satisfaction and loyalty through a variety of elements. These include:
-- Private and intimate sales consultation and transaction areas
-- A dedicated vehicle delivery area within the facility
-- A covered, roomy service reception area
-- Adjacent to the service reception and service workshop is an actively
designed customer service lounge that entertains while providing
essential customer amenities.
-- New service workshop facilities that are spacious and upscale
The Suburban Infiniti of Troy facility covers 39,700 square feet, including 15,065 square feet in an open, pleasing showroom and its 20 full- line service bays in its Service Department.
Suburban Infiniti of Troy is one of about 188 Infiniti dealerships in the United States. The automaker anticipates all to reflect Infiniti's new brand identity by the end of 2010.
About Infiniti
Media can find more information about the complete line of Infiniti vehicles and the Total Ownership Experience (TOE) philosophy online at http://www.infinitinews.com/
