Idearc Media Corp. and DirectoryM today announced a distribution agreement that allows Idearc to place its Superpages.com® advertisers' content on the DirectoryM online advertising network. Under this agreement, Superpages.com's performance-based advertisers will now be available within the DirectoryM directory which is distributed through some of the most highly trafficked sites on the web including Newsweek, PC World,Inc, The Financial Times, and the 42 regional business journals published by American City Business Journals.
"As a local search expert, we are pleased to partner with DirectoryM to extend our advertisers' content over their local network," said Eric Chandler, President - Internet of Idearc Media. "This new agreement expands our distribution, allowing us to deliver relevant search campaigns for a greater number of our local and national advertisers."
Through its unique and exclusive relationship with leading online publications, DirectoryM delivers a targeted and affluent audience unmatched by other local advertising directories. With DirectoryM's user-base who have an average household income of well over $100,000, 75 percent college educated and 60 percent Senior Managers or above, Superpages.com's performance-based advertisers will have access to a premier source of quality traffic.
"By integrating Idearc Media's advertiser content with DirectoryM's advertising network, together we have set a new standard for a local online advertising directory", said Chris Hill, Chief Operating Officer of DirectoryM. "Through Idearc Media and DirectoryM, local and national advertisers have access to the targeted, quality traffic they need to drive their advertising campaigns."
In 2006, Superpages.com, the expert in local search, had more than 2.8 billion network searches and more than 18 million small-to-medium-sized business listings in the United States, 11 million of which feature enhanced content. Superpages.com has an attractive revenue model that includes fixed-fee and industry-leading performance-based advertising products, such as Pay Per Click, that enhance its basic listing content. Fixed-fee advertising includes options such as advertisement placement on Superpages.com, extended reach and Web site development for advertisers. Performance-based advertising products generate revenues when consumers connect with advertisers by clicking on their electronic advertising or by calling their businesses.
About Idearc Inc.
Idearc Inc. (NYSE:IAR) connects buyers and sellers with its multi-platform of advertising solutions including Verizon® Yellow Pages, Verizon® White Pages, smaller-sized portable Verizon® Yellow Pages Companion Directories, Superpages.com® , Superpages MobileSM, Solutions At Hand magazine, Solutions at Home magazine, and Solutions on the Move and Solutions Direct direct mail packages. Idearc provides sales, publishing and other related services for more than 1,200 distinct directory titles in 35 states and the District of Columbia. Superpages.com, the expert in local search with more than 2.8 billion network searches and 18 million business listings in the United States in 2006, offers advertisers a variety of online advertising solutions. Superpages Mobile provides local search functionality for wireless subscribers. For more information, visit www.idearc.com.
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About DirectoryM
As the exclusive online directory publisher for world-class publications such as Newsweek, PC World, Inc, The Financial Times, and the 42 regional Business Journals published by American City Business Journals, DirectoryM is the premier local online advertising network specialized in connecting businesses with quality buyers. DirectoryM delivers a worldwide audience of college educated buyers with an average household income well over $100,000 per year. DirectoryM is a privately held firm located in Cambridge, Mass. For more information, visit www.DirectoryM.com.
(IAR-G)