FAIRLAWN, Ohio, June 8 /PRNewswire-FirstCall/ -- Hailed as the industry's first and only "no-compromise," eco-friendly wallcovering platform, ECORE(TM) Advanced Wall Technology by OMNOVA Solutions is being unveiled into the world of architecture and design at the 2007 NeoCon World's Trade Fair at the Merchandise Mart in Chicago, June 11-13. A revolutionary wallcovering platform based on nanotechnology, ECORE delivers all the performance characteristics of Type II wallcoverings in a non-PVC platform, while also boasting great design and color at a competitive price. It is The Alternative to Compromise(TM) for designers looking for a wall surfacing product with great design and color, solid performance, a competitive price and a strong environmental profile.
"The ECORE solution gives our customers an unprecedented opportunity to utilize the dramatic wallcovering designs they love with strong performance features in an eco-friendly platform," explains Roger Oates, General Manager, OMNOVA Wallcovering North America. "It is a breakthrough technology that provides the benefits of commercial wallcoverings without the compromises often associated with alternative materials."
ECORE is a worry-free, low-maintenance solution for interior environments. ECORE Advanced Wall Technology is based on EVOLON(R) Technology from Freudenberg, which has won awards for its low-energy manufacturing process. Large and small scale designs can be printed and embossed with the same clarity and precision as conventional wallcoverings. Wallcoverings featuring ECORE technology are environmentally friendly. They have low VOC emissions, are made from a 100% non-PVC formulation and are 100% recyclable. Also included will be a post-use reclamation program.
Exquisite designs, colors and textures, along with a strong environmental profile, are the hallmarks of ECORE wallcoverings. Concurrently, with this introduction, two new wallcovering brands that feature this new technology are being launched: Scion(TM) and avant(TM). Scion wallcoverings offer classic prints and textures with lasting appeal, while avant wallcoverings feature both contemporary and traditional patterns with an organic, Asian-inspired twist. The family of ECORE wallcoverings is engineered for Type II performance, and is exceptionally resistant to stains and tears, while boasting a Class A fire rating. Scion and avant wallcoverings each include initial offerings of 5 distinct patterns in 12 to 18 fashion-forward colors, with additional design introductions planned for each quarter. avant wallcoverings are distributed in the United States exclusively through MDC Wallcoverings, which is displaying at NeoCon in space #10-155. Scion wallcoverings are distributed through Wallcovering Source (Wallsource LLC), which is displaying at NeoCon in space #8-7038.
ECORE wallcoverings are priced competitively relative to other Type II wallcoverings. They can be installed by following standard installation procedures; no special tooling or training is required. Additionally, their low-maintenance properties contribute to an even higher value over the life of the products. OMNOVA is proud to introduce ECORE Advanced Wall Technology as another breakthrough offering in its world-leading line up of superior wallcovering brands. For more information, please visit http://www.omnova.com/ecore.
In addition to the Scion and avant wallcovering brands, OMNOVA provides design leadership to the architectural and design communities with its Bolta(R), Genon(R), Tower(R) and Essex(TM) wallcovering brands.
OMNOVA Solutions Inc. is a technology-based company with 2006 sales of approximately $700 million and a current workforce of 1,700 employees worldwide. OMNOVA is an innovator of emulsion polymers, specialty chemicals, and decorative and functional surfaces for a variety of commercial, industrial and residential end uses. Visit OMNOVA Solutions on the internet at http://www.omnova.com/.
BOLTA and GENON are registered trademarks of OMNOVA Solutions Inc.
TOWER is a registered trademark used under license by OMNOVA Solutions Inc.
ESSEX, ECORE, AVANT, SCION and THE ALTERNATIVE TO COMPROMISE are trademarks of OMNOVA Solutions Inc.
EVOLON is a registered trademark of Carl Freudenberg KG, Germany.
High resolution photography of Scion and avant wallcoverings with ECORE Advanced Wall Technology is available at: http://www.omnova.com/about/news/photos.aspx
