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PR Newswire
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Hollywood Video Launches In-Store Fundraising Campaign for Starlight Starbright Children's Foundation


WILSONVILLE, Ore., June 29 /PRNewswire-FirstCall/ -- Hollywood Video, a division of Movie Gallery, Inc. announced that July 1 through July 23, the chain will conduct an in-store fundraiser benefiting long-time partner Starlight Starbright Children's Foundation. While shopping for their favorite movies or video games, guests may make a tax deductible donation of $1 or more to Starlight Starbright. All proceeds from the "Star" campaign will be used to help seriously ill children and their families cope with their struggles through entertainment, education and family activities.

"We love this campaign and encourage people to get involved to help improve the quality of life for seriously ill children and their families," said Paula Van Ness, CEO of Starlight Starbright Children's Foundation. "There are millions of children with chronic and life-threatening illnesses who benefit from Starlight Starbright's services. Through the "Star" campaign, Hollywood Video will bring awareness of the foundation to their local neighborhoods and give people a chance to make a difference."

Persons donating will also have the chance to win Free Rentals for a Year by going online at http://www.starlight.org/hollywood to register.

"We are extremely pleased to be associated with a worthwhile organization such as the Starlight Starbright Children's Foundation," said Joe Malugen, Chairman and CEO of Movie Gallery, Inc. "We hope that our Guests will see this as a convenient way for them to help seriously ill children and bring the fun of entertainment to the kids and their families."

Over the past four years, Hollywood Video has built a Hollywood Video Starlight Site in Portland, Ore., Los Angeles, Calif., Houston, Tex., and Philadelphia, Pa.; sponsored more than 170 mobile Fun Centers offering bedside movie and game play for recovering patients; held countless in-hospital Movie and Game Nights hosted by company volunteers; and raised more than $1 million for Starlight Starbright through in-store collections. Log on to http://www.hollywoodvideo.com/communityspotlight or http://www.starlight.org/hollywood to learn more about the partnership.

About Hollywood Video

Hollywood Video(R) (http://www.hollywoodvideo.com/) is a division of Movie Gallery, Inc. and operates over 2,000 home entertainment stores across the United States. Movie Gallery, Inc., is the second largest North American home entertainment specialty retailer in the United States with more than 4,550 stores located in all 50 U.S. states and Canada.

About Starlight Starbright Children's Foundation

When a child or teenager has a serious medical condition, everyone in the family is affected. For more than two decades, Starlight Starbright Children's Foundation has dedicated itself to helping seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities. Starlight Starbright's programs have been proven to distract children from their pain, help them better understand and manage their illnesses, and connect families facing similar challenges so that no one feels alone. Serving more than 180,000 children each month, Starlight Starbright's array of outpatient, hospital-based and Web offerings provide ongoing support for children and families - before, during and after medical treatment. To learn more visit http://www.starlight.org/.

Supporters can use PayPal's Text to Give program to donate $10 to Starlight Starbright today by texting STAR10 to 78787!

Contact: Donna DeDario Senior Communications Manager Starlight Starbright Children's Foundation 323-556-3322, donna.dedario@starlight.orgScott Allpress Director of Communications Hollywood Entertainment Corporation 503-570-1853, scottal@hlyw.com

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