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PR Newswire
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Boo Koo Holdings, Inc. to Present at the Roth Capital Partners New York Conference

ADDISON, Texas, Aug. 30 /PRNewswire-FirstCall/ -- Boo Koo Holdings, Inc. (Boo Koo) (BULLETIN BOARD: BOKO) , a leading energy drink company, announced that it will be presenting on September 5, 2007 at the Roth Capital Partners New York Conference. Dan Lee, President and CEO of Boo Koo, will present at the conference, which will be held September 5-6, 2007 at The Westin New York at Times Square hotel in New York City, New York. The presentation will be webcast live on September 5th at 9:00AM ET and archived for future reference at http://www.wsw.com/webcast/roth13/htm/.

About Boo Koo

Boo Koo develops, produces, markets and distributes alternative beverage category energy drinks under the Boo Koo(R) brand name. Boo Koo currently sells and distributes its products in 43 states throughout the United States and parts of Canada through its network of regional bottlers and other direct store delivery distributors, including independent Coca-Cola, Pepsi, Cadbury Schweppes and other wholesale distributors. Boo Koo's products are sold primarily to mainstream convenience and grocery store chains, drug stores, gas stations and other retail outlets.

Forward-looking Statements

This news release contains "forward-looking statements" made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements related to the option to purchase additional securities. Forward-looking statements include statements with respect to the Company's beliefs, plans, objectives, goals, expectations, anticipations, assumptions, estimates, intentions, and future performance, and involve known and unknown risks, uncertainties and other factors, which may be beyond the Company's control, and which may cause the Company's actual results, performance or achievements to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements, including its reliance on distributors of its products, its ability to manage inventory, its ability to maintain relationships with customers, its reliance on third parties to produce and package its products, its limited operating history, the availability and cost of raw materials, effects of competition and the other factors to listed under "Risk Factors" in its filings with the SEC. All statements other than statements of historical fact are statements that could be forward-looking statements. The Company assumes no obligation to update the information contained in this news release.

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© 2007 PR Newswire
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