Channel Partners looking to tap into the $1bn-plus Log Management and Intelligence market now have access to new and enhanced programs for partnering with industry leader LogLogic. Launched today, the LogLogic Partner Program - a robust sales, marketing, and training offering - will enable Channel Partners to simultaneously grow revenue and margins.
"Driven by compliance mandates such as PCI and SOX, along with increasing security risks and IT operations requirements, Log Management and Intelligence is experiencing explosive growth," said Robert Yusin, vice president worldwide field operations, LogLogic. "We listened to our more than 100 Channel Partners worldwide in developing a program that reinforces our "˜100%-pure channel' commitment while equipping them with new tools and skills. "Highlights of the program include:
- Channel-Ready & Exclusive Solutions, including special promotions and pricing for the emerging enterprise and mid-market.
- Opportunity Registration delivers a clear engagement model with no channel conflict or competition. LogLogic's program is far richer than most in that it provides additional margin for Partner-identified opportunities, and rewards the Partner financially, even if the opportunity they register is closed by a different Partner.
- On-Site Partner Training Advantage, including free on-site sales training and free on-site technical training.
- Market Advantage delivers sales and marketing tools, including co-operative marketing initiatives, and significant discounts on demonstration equipment.
- Channel Connection: A soon to launch, significantly upgraded channel portal that includes rich training content, podcasts and sales material.
Richard Marquez, a 20-year channel veteran has joined LogLogic to lead the channel team. Mr. Marquez most recently led Partner Sales at Computer Associates and prior to that spent 10 years at Symantec building one of the industry's most successful channel businesses. "As customers look to meet compliance mandates and address log management requirements for operations and security, they are looking to Partners who can serve as trusted advisors and deliver both solutions and services," said Marquez. "Our opportunity registration program, pure channel model, sales and marketing tools, implementation training and professional services offerings all support this need while delivering higher margins to our Partners."
LogLogic's new program is tiered to drive mutual success in different segments of the market:
- Premier Plus Channel Program: LogLogic's highest level of partnership is designed for large, national partners who will work closely with LogLogic to deliver full solutions, including products, implementation, consulting services, and training. Premier Plus Channel Partners collaborate closely with the LogLogic Field Sales teams on business and marketing plans for continued success. This level of partnership is conducive to Partners who have established business disciplines around various compliance mandates, security and log management. Fishnet Security is the latest addition to the US Premier Plus Partner Program along with Channelworx in Australia.
- Premier Channel Program: Partners at this level will contribute to delivering LogLogic products and consulting solutions in specific geographic regions where they have established themselves as the trusted advisor in their market. Working closely with LogLogic, they will collaborate on business and marketing plans to drive incremental revenue through product sales and services. Today LogLogic announced CNI Sales, NSA Services, Set Solutions, and ITAT as Premier Partners.
- Associate Channel Program: This level of partnership is perfect for partners who are beginning to build a business with LogLogic and are entering the log management and compliance business practice. Channel Partners interested in joining LogLogic as an Associate Partner can register their interest at http://loglogic.com/partners/join-the-program/.
100% "˜Pure Channel' Commitment
LogLogic introduced its Channel Partner Program in 2003 and has since grown the channel to over 100 partners, accounting for 90 percent of the company's revenue. LogLogic's goal is to drive 100% of sales through its Partner Program members.
LogLogic's comprehensive and scaleable solutions for Governance, Risk and Compliance are delivered as easy-to-install appliances - simplifying deployment, management and integration with existing technologies. This translates into a number of sales and partnering advantages:
- Profitable, high-margin sales opportunities with a solution that is attractive to businesses of all sizes and across multiple vertical markets;
- Opportunity to bundle business consulting, implementation services, training and other value-added services to maximize sales and profit opportunity;
- Shorter sales cycles and higher close rates with a product that is easy to demo and sell;
- Compelling value propositions for simplifying and reducing the cost of enterprise-class compliance and IT operations; and
- Channel-focused sales model with full marketing and sales support, including lead development, cooperative joint selling and opportunity registration.
What LogLogic Partners Are Saying
NSA Services
"With Log Management and Intelligence now broadly accepted as a prerequisite to good security, IT operations and compliance, the demand for high-quality LMI solutions is growing rapidly among our customers and prospects," said Steven Ferrari, CEO, Network System Architects. "LogLogic allows NSA to offer LMI solutions as a natural extension of our complete security and compliance services." Partner Website: www.NSAservices.com
CNI Sales
"As one of LogLogic's first Channel Partners we have seen LogLogic grow from start-up to industry leader," Roger Kirk, CEO, CNI. "LogLogic's new Channel Program will enable us to better deliver value to customers and extend our leadership in our market." Partner Website: www.corpnetworking.com
Set Solutions
"LogLogic just works," said Randle Moore, president, Set Solutions, a full service provider of network security, secure remote access, and bandwidth management solutions. "Our customers are deployed within weeks of our first call to LogLogic. There are no surprises and a total commitment from LogLogic to ensuring we succeed. It is a well-designed and well-thought-out product that is clearly at the front of the Log Management Market." Partner Website: www.setsolutions.com
CynergisTek
"With Log Management now broadly accepted as a prerequisite to good security, IT operations and compliance, the demand for high-quality LMI solutions is growing," said Mac McMillan, CEO, CynergisTek. "LogLogic has differentiated itself on many levels and the Channel Program allows us to offer LMI solutions as a natural extension of our complete security and compliance services." Partner Website: www.cynergistek.com
"Best of all LogLogic just works. It is easily deployed, doesn't require changes to the client's architecture and supports secure remote management for those needing additional support," said Dr. Michael Mathews, CTO, CynergisTek. "It is a well-designed and a well-thought-out LMI solution." Partner Website: www.cynergistek.com
ITAT Partners
"LogLogic 4 has appeal to a wide range of our customers, including Fortune 100 financial institutions, retailers subject to PCI compliance, and even small to medium businesses," said Ray Sprong, CEO, ITAT Partners, a company specializing in tools that improve IT productivity, security and network operations. "Just about anyone can benefit from the simple installation, easy management and limitless scalability that LogLogic delivers. The enhanced information visibility that LogLogic allows provides immediate value to network operations staff, security personnel and both internal and external auditors." Partner Website: www.itatinc.com
About LogLogic
LogLogic provides the world's leading enterprise-class platform for collecting, storing, reporting and alerting on 100% of IT log data from virtually any source. LogLogic 4 LX and ST systems address the compliance, operations and risk mitigation needs of the most demanding Fortune and Times 1000 companies globally. LogLogic's innovations include creating the world's first search engine for fast-moving IT log data and Compliance Suites that automate using log data to enforce critical controls and regulations. LogLogic has established a position as the market visionary and leader, as evidenced by awards and accolades, including "Leader" in Gartner's 2007 SIEM Magic Quadrant; SCMagazine's "˜Approved for SCLabs Rating' in 2006 and 2007, ITWeek's Editor's Choice Award; and Best of Interop 2005. For more information, visit www.loglogic.com and http://blog.loglogic.com.
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