SAO PAULO, Brazil, Sept. 21 /PRNewswire-FirstCall/ -- Cia. Hering (BOVESPA: HGTX3), one of the largest retail apparel designers and manufacturers in Brazil, announced yesterday its strategic planning for the next four years during a public meeting (APIMEC) and international conference call.
The plan foresees an average compounded growth rate in sales for the "Hering" brand of 25% and 6% for the "PUC" and "dzarm." brands. This result will be achieved through (i) an increase in the number of Hering Stores (from 151 stores in 2006 to 325 stores by 2010); (ii) an increase in the number of multi-brand points of sale; (iii) pricing repositioning; and (iv) an increase in credit offers through the launch of a co-branded Hering credit card, expected for November 2007.
The Company's growth strategy is based on Hering's competitive strengths, namely: (i) a differentiated business model which effectively combines the three processes in the apparel industry value chain -- supply chain, branding and product development, and retail; (ii) strong brands -- recognition of the Hering brand surpasses 90% across all classes, (iii) extensive distribution channels -- present in 20 Brazilian states and 7 countries and (iv) a unique purchase experience -- 70% higher customer loyalty.
The complete presentation can be found in the Company's investor relations website, http://www.ciahering.com.br/ir, at the CVM and the BOVESPA.
Click here to access the presentation http://www.b2i.cc/Document/1502/Hering_-_APIMEC_0920_ENG.pdf
About Cia. Hering
Cia. Hering is one of the largest retail apparel designers and manufacturers in Brazil. Operating in the retail industry for over 127 years, Cia. Hering currently develops apparel collections under three proprietary brands: "Hering," "PUC" and "dzarm." As of September 14, 2007, the Company had 201 owned and franchised stores, 160 stores under the "Hering Store" flag and 41 PUC branded stores, of which 90% were located within shopping malls in 20 Brazilian states. As a complement to the Hering and PUC stores, the network of multibrand retail stores, consisted of 10,358 points of sale, increasing the scope of the distribution network throughout Brazil. Abroad, Cia. Hering had 22 franchised stores in various countries in Latin America and the Middle East.
