Richard Dale Hicks of Winston Salem, N.C., has won the Ultimate Braves Ride, a customized, autographed Braves Chevy Tahoe LS, in the culmination of AutoTrader.com's Atlanta Braves sweepstakes. The tricked-out, tailgate-party-ready SUV features autographs on the dashboard from Braves players and features Braves official-colors exterior paint, Rawlings leather interior, Pioneer sound system, DVD player, X-Box with wireless controls, 42-inch flat screen TV in the rear and televisions in the headrests, XM radio and satellite TV packages and in-car iceless cooler. Hicks also won Braves season tickets for next year's baseball season.
Pictured (left to right) at the Turner Field awards ceremony are: sweepstakes winner Richard Dale Hicks; AutoTrader.com Sponsorships and Promotions Manager Micki Odom; Braves Manager Bobby Cox; and AutoTrader.com Sponsorships and Promotions Director Don Dixon. The Chevy Tahoe grand prize is pictured on the scoreboard screen.
During the sweepstakes, which ran from July through September 16, Atlanta Braves fans visited www.Braves.com/win to register for the grand prize. Fans who visited www.Braves.com/win also had the chance to win weekly prizes by playing an online version of the popular in-stadium AutoTrader.com Turn2 game, a memory, card-matching game.
The 2007 baseball season marks the second consecutive year AutoTrader.com has partnered with Major League Baseball. This year's roster of AutoTrader.com partner teams includes the New York Yankees, Chicago Cubs, Texas Rangers, Philadelphia Phillies, Atlanta Braves and the Los Angeles Angels of Anaheim.
About AutoTrader.com
AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 13 million qualified buyers each month. Through innovative merchandising products such as multiple photos and comprehensive search functionality, AutoTrader.com unites buyer and seller online - dramatically improving the way people research, locate and advertise vehicles.
AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers is also an investor.