BELLEVUE, Wash. and WASHINGTON, Oct. 4 /PRNewswire/ -- Revolution Health Group (RHG), owner of one of the Internet's fastest growing health properties, and drugstore.com , a leading online provider of health, beauty, vision, and pharmacy products, today announced a major agreement whereby Revolution Health will aggregate drugstore.com's traffic as part of the Revolution Health Network and manage advertising sales for drugstore.com.
This alliance means the Revolution Health Network now reaches more than 9 million unique visitors each month, and generates more than 100 million monthly page views -- making it the 3rd largest Health Information property, based on comScore's recent rankings. It also means drugstore.com is now positioned to develop a new revenue stream from high margin advertising sales, as the Revolution Health Network will deliver a significant quantity of premium, targeted, high-quality impressions to advertisers in a critically important demographic -- women who are actively managing their health and their families' health.
Previously, Revolution Health and drugstore.com had established a relationship based on e-commerce, drugstore.com powers RevolutionHealth.com's online store.
"Deepening the relationship with drugstore.com enables Revolution Health to provide a tremendous value proposition for the growing number of advertisers seeking to reach consumers in the rapidly expanding health category," said Steve Case, chairman and CEO of Revolution Health. "This exclusive agreement also allows us to better integrate our health and medical content, interactive tools and online community with the variety of health products and offerings at drugstore.com. The end result is that we are making it easier for people to take action to improve their health while rapidly expanding our reach."
"This venture is a natural extension of drugstore.com's position as a significant player in e-commerce," said Dawn Lepore, chairman and CEO of drugstore.com. "We are pleased to be building on our current partnership with Revolution Health to capitalize on the rapidly-growing opportunity for health- related advertising, thus adding a new revenue stream to the drugstore.com mix as we seek to capitalize on the e-commerce platform we've built over the past decade."
About drugstore.com
drugstore.com, inc. is a leading online provider of health, beauty, vision, and pharmacy products. Our portfolio of brands includes: drugstore.com(TM), Beauty.com(TM) and VisionDirect.com(TM). All are accessible from the drugstore.com online store (http://www.drugstore.com/) and provide a convenient, private, and informative shopping experience while offering a wide assortment of brand-name products at competitive prices. drugstore.com's consumer network currently reaches more than 3 million monthly unique visitors and generates more than 35 million monthly page views.
The drugstore.com pharmacy has been awarded the Verified Internet Pharmacy Practice Sites (VIPPS) certification by the National Association of Boards of Pharmacy (NABP) as a fully licensed facility exercising competent, safe pharmacy practices in compliance with federal and state laws and regulations.
About Revolution Health
Revolution Health Group LLC was created by AOL Co-Founder Steve Case to create products and services that empower people by putting them at the center of the health system. The cornerstone of the company is RevolutionHealth.com, a free consumer health and medical web site that marries expert content and online tools with the power of social networking. Revolution Health also offers premium services that enable companies to provide health content and customized online tools to their employees, an insurance marketplace and CarePages (http://www.carepages.com/), the leading service that enables communication among family and friends when someone is receiving care. For more information go to http://www.revolutionhealth.com/.
