The Houston Interactive Marketing Association (HiMA) is hosting HiMA: Interactive Strategies '07, a half-day educational event on October 25, 2007, where industry experts will explore the latest interactive marketing strategies, innovative concepts and advanced technologies.
"What's unique about this event is that we're designing the program to offer something for everyone, whether they be novices or experts." according to Steve Latham, HiMA President and CEO of Spur Digital. "Our objective is for every attendee to gain a better understanding of interactive marketing and how to utilize digital media to achieve their strategic objectives."
Program Chair Courtney Velek said a number of breakout sessions will cover a broad range of topics within online marketing, including search engine marketing, email marketing, digital creative, social media and web analytics. The day will also include networking opportunities over lunch and happy hour.
The Keynote speaker will be Dave Morgan, founder and chairman of TACODA®, Inc., the world's first and largest behavioral targeting advertising network. TACODA, which has been utilized by virtually every top 100 online advertiser, was recently acquired by AOL for $275 million.
Who: | Â | Â | Houston Interactive Marketing Association (HiMA), started in 2005 by leaders from Houston-based agencies and corporate marketers to serve as an advocate for the interactive marketing industry. HiMA's mission is to increase awareness, education and effective utilization of interactive marketing. |
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When: | October 25, 2007, 12:00 pm - 5:00 pm (Happy Hour from 5-7) | ||
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Where: | Renaissance Houston Hotel Greenway Plaza | ||
6 Greenway Plaza East | |||
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Cost: | Register before October 8: | ||
Members $99 | |||
Non-members $199 | |||
Students $50 | |||
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Register after October 8: | |||
Members $150 | |||
Non-members $250 | |||
Students $75 |
Members of the following partner associations in Houston may take advantage of the member rate: HDMA, PRSA, IABC, BMA and attendees at the 2007 Houston OMS Event.
For more information or to register, contact http://www.houstonima.org.