Zrinity, Inc. based in Utica New York, provider of email software solutions, today announced Freewebs, based in Silver Spring, Maryland, chose Zrinity's In-house Email Marketing Solution to power its email marketing communications. By using Zrinity, Freewebs dramatically improved delivery rates, delivery speeds and conversion rates. This drives the emails delivered per month by Zrinity clients to over a billion for the first time in the firms history.
Freewebs customers have built over 17 million websites using Freewebs free "do it yourself" web publishing tool that makes it easy to add blogs, photos, videos, music, e-commerce and more. Email communications is a mission critical component of the Freewebs marketing program. Email serves as a primary channel for Freewebs to communicate with customers. Each month, Freewebs sends millions of emails to its member base about product improvements and other news and deliverability is critical to retention and revenue.
Prior to Zrinity's email software solution Freewebs did far less email marketing to clients. Limited email marketing was outsourced to an ESP and transactional messages, such as invoices or support, were sent via in-house mail servers with no real deliverability reporting. Members were left to discover new features rather than be introduced to new features by Freewebs staff. Freewebs set out to find a solution that was versatile and scalable. Freewebs required an in-house email delivery solution that could easily scale for continued growth and support transactional messaging in the future to increase visibility.
"Zrinity gave us a great solution that was fast and easy to setup," said Victor Prince, head of marketing at Freewebs. "We considered solutions from many firms. In the end, Zrinity's combination of product, support and pricing was a clear winner over Zrinity competitors. Choosing Zrinity was one of the best decisions I've made."
Gary Kraeger, VP of Business Development at Zrinity commented, "The reliability and performance of the Zrinity algorithm enables companies to bring their email solution in-house rather than outsourcing to an email service provider, resulting in an ever-increasing return on investment."
About Zrinity:
Founded over a decade ago, Zrinity is a leading provider of email-related solutions for large and medium-sized enterprises, and email service providers (ESPs). Zrinity provides its customers with a high-performance email delivery engine (MTA) and Email Relationship Management application. Learn More: Zrinity.com
About Freewebs:
Freewebs is the company that offers the Web's most open personal and small business Web site creation and management tools, ensuring everyone in the world can create a quality multimedia Web site. Learn More: Freewebs.com
