NEW YORK, Oct. 10 /PRNewswire/ -- Steve Hardwick, President of Grey New York, today announced that Bill Power is joining the agency's flagship office as Executive Vice President, Director of Account Management, a new position, effective October 22nd. This key senior appointment rounds out the new management team Hardwick has named to guide Grey New York's transformation.
Bill Power joins from BBDO Worldwide where he has served as Executive Vice President, Worldwide Account Director on GE for the past two years. Earlier, he served as Enterprise Director of the Bank of America business at Interpublic Group of Companies (IPG). The customized holding company model delivered media-neutral communications integrated across the full spectrum of channels and brand touchpoints.
As Grey New York's Director of Account Management, Bill Power will oversee all client services and the delivery of Grey's total communications offering, working closely with the agency's partner companies.
"Bill Power embodies next generation skills and leadership style in our rapidly evolving industry. He has worked with many of the world's premier companies leveraging strategy and new media into leading-edge integrated communications," Steve Hardwick said. "Having worked with Bill, I know he is going to become a significant part of the new center of gravity for Grey. He'll bring out the best in our team and ensure our clients benefit from our tradigital approach to the new media landscape."
Bill Power said, "The chance to be a part of Grey's new team, work with its fantastic clients, Jim Heekin and Steve Hardwick to build a new agency model that fuses the best of traditional and digital capabilities, was an opportunity I couldn't refuse."
Bill Power: A Biography
During his sixteen-year career, Bill Power has been a leader in every major facet of our business: global holding companies, large multinational agencies, and on the client side, from Fortune 500 companies to technology start-ups.
Most recently, he oversaw the GE brand on a global basis, across four continents and more than a dozen offices. Under his leadership, BBDO was awarded numerous additional assignments including product campaigns in Latin America, international agency of record for online advertising, and experiential marketing in Europe and China. In addition, he helped spearhead GE's high-publicized, award-winning new media initiatives, "Imagination Theater" video on demand and "One Second Theater" interactive television. Bill also led the Hertz brand, an account he helped pitch and win earlier this year.
As a member of the IPG Stewardship Team assembled to run the $200 million Bank of America account, Bill was responsible for media strategy, including new media innovation, mass advertising, consumer research, movie and TV product placement, business consulting and design services.
Among other experiences, Bill's position as Senior Marketing Communications Manager at IBM provided a unique perspective into global brand management in a fast-paced, global high-tech category. Responsible for advertising, direct marketing, public relations, naming & branding, events and packaging, Bill partnered with numerous agency types and sizes around the world for IBM's Server Group. Bill also served as Vice President, Marketing Communications at Droplets, Inc., a New York area high-tech start-up backed by McKinsey & Company partners and investors.
A big agency veteran, Bill has held increasingly senior account positions at WPP's leading agency networks; as Senior Partner, Management Director at JWT leading the global Novell and domestic Merrill Lynch accounts; at Y&R, leading the global brand team for the agency's Citibank account; and at Ogilvy's Chicago, Paris and New York offices on the agency's IBM, Unilever and Sears accounts.
About Grey
Grey New York is the flagship and largest office of Grey, a unit of Grey Group. Grey Group ranks among the largest global communications companies. Its parent company is WPP . Grey Group's total offer includes G2, activation marketing; Grey Healthcare Group, healthcare communications; MediaCom, media planning and buying and GCI Group, public relations. Grey New York's blue-chip client roster includes many of the world's best known companies: Procter & Gamble, GlaxoSmithKline, BAT, Diageo, Darden Restaurants, Wyeth, Canon, 3M, Eli Lilly and Dairy Queen.
