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PR Newswire
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HearAtLast Now Publicly Traded

TORONTO, Oct. 26 /PRNewswire-FirstCall/ -- HearAtLast Holdings, Inc. (Pink Sheets: HRAL) announced today that after providing all necessary financial and legal disclosures to the appropriate regulatory institutions, its shares will trade publicly on the OTC Exchange in the United States under the symbol OTC.PK : HRAL . HearAtLast became a publicly traded company as the result of a reverse merger with 226 Music Group, Inc. that took place on July 17, 2007.

About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary HearAtLast Inc., a chain of hearing stores specializing in the sale of digital hearing aids and testing services. The company develops, owns, and operates hearing aid clinics co-located within select Wal-Mart stores throughout Canada. HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, instant custom MP3 headphones and custom hearing protection. The Company's mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense a hearing aid in about an hour.

"It is our goal to create an awareness and bring hearing health to the mainstream consumer market in North America." said Robert Oswald, President of HearAtLast. "We intend to take away the stigma often associated with wearing hearing aids. Many older devices were often viewed as cumbersome and unsightly. We are now introducing new state-of-the-art, high-quality hearing aids that are virtually invisible to the eye and afford the wearer the utmost in performance and durability," Oswald added.

HearAtLast currently operates eight retail outlets co-located in the following Wal-Mart locations:

Wal-Mart Store# 5742 150 McEwan Dr.E. Bolton On., L7E-2Y3 Wal-Mart Store # 3016 881 St Clair St. Extension Chatham On., N7M-5J7 Wal-Mart Store # 3031 165 North Queen St. Etobicoke On., M9C-1A7 Wal-Mart Store # 3050 1280 Fanshawe Park Rd. W. London On., N6G-1B5 Wal-Mart Store # 3131 2210 Bank St. Ottawa On., K1V-1J5 Wal-Mart Store # 3082 1444 Quinn Dr. Sarnia On., N7T-7H4 Wal-Mart Store # 3159 1900 Eglington Ave. E Scarborough Ont., M1L-2L9 Wal-Mart Store # 3114 3120 Dougall Ave. Windsor On., N9E-1S7 For additional information log on to: http://www.hearatlast.com/ Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward- looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward- looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

Investor Relations: Stephen Taylor Taylor Capitol, Inc. Office: 973-351-3868 Email: STEPHTAYL9@AOL.COM

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© 2007 PR Newswire
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