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ValueVision Media, Inc. Continues its Leadership Role in Cutting Edge V-Commerce Technology With the Second Generation Release of ShopNBC.TV

MINNEAPOLIS, Nov. 16 /PRNewswire-FirstCall/ -- Six months after the initial release of ShopNBC.TV, ValueVision Media, Inc. , operator of ShopNBC, an upscale television home shopping and Internet retailer, announces the launch and release of its second generation video commerce site, ShopNBC.TV.

The new ShopNBC.TV video commerce site showcases several new features and functions including:

-- Watch and shop what you want, when you want it -- Customers can watch a live TV broadcast 24/7/365 or watch previously aired programming of their favorite ShopNBC product category, brand or host anytime they are on the web. -- Program Guide -- Watch and shop shows you missed over the last two weeks and check the program listing for upcoming shows. -- Browse Videos -- Browse and shop by product category, brand, host, or product within a show. -- Event Previews -- Watch video about current ShopNBC promotions and upcoming sale events. -- Exclusive Webcasts -- Customers can watch and shop from webcasts created exclusively for the ShopNBC.TV audience. -- Search - Search products from past shows or video clips. -- Send To a Friend -- Send any video you see in the ShopNBC.TV player to your friends -- or send a gift hint to a friend or spouse.

ShopNBC partnered with world class video hosting and web design firms on the new ShopNBC.TV v-commerce site. Dayport, a global leader in web video hosting provides content management of the site by way of an industry-exclusive agreement. Schematic, a WPP Digital Company and award-winning web design firm helped to create the customer experience and design of the new site.

In commenting on the new ShopNBC.TV player, Cory Factor, CEO of Dayport said, "Dayport worked closely with ShopNBC to build highly sophisticated data management and integration systems into the new v-commerce site. ShopNBC's data integrates seamlessly into our content management system and allows tremendous flexibility for ShopNBC to move their v-commerce platform forward in the years ahead."

"ShopNBC's new video commerce site represents the future of the home shopping industry," said Trevor Kaufman, Schematic's CEO. "We designed the v-commerce site to go beyond the TV experience by allowing ShopNBC customers to easily explore video content in a wide variety of options and easily purchase any item they choose."

"Our current customers as well as anyone with a broadband Internet connection can watch and shop from the video sales presentation that specifically interests them, anytime, at their convenience, from anywhere in the world. They can watch and shop by product category, and by their favorite hosts or brands," said Geoff Smith, Vice President of Internet at ShopNBC. "Additionally, customers can now use our video search feature to find items and watch our video sales presentation to assist with their purchase decision. You will find we continue to lead the industry in the quality and search functionality of Internet video."

The launch of ShopNBC.TV brings a new generation of home shopping to the web and will open viewership to an additional 35+ million broadband enabled homes that currently do not have access to ShopNBC through television. To view the new v-commerce site, go to htttp://www.ShopNBC.TV.

ABOUT VALUEVISION: Founded in 1990, ValueVision Media, Inc. is an integrated direct marketing company that sells general merchandise directly to consumers through television, the Internet, and direct mail. It operates ShopNBC, one of the top three television shopping networks in the United States. For more information, please visit http://www.valuevisionmedia.com/, http://www.shopnbc.com/, or http://www.shopnbc.tv/.

ABOUT DAYPORT: Dayport, Inc., headquartered in Mankato, MN, is a leader in broadcast video IP streaming and media collaboration software solutions. Dayport, Inc. provides innovative architecture, asset and content workflow management, and IP streaming delivery products and services. Using Dayport's software solutions empowers Dayport's customers to achieve efficiencies in workflow management, media collaboration, and transcoding and allows customers to create new syndication, advertising and content related revenue streams. Dayport's customers include over 90 world-class broadcast organizations and Fortune 1000 corporations.

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