NEW YORK, Nov. 16 /PRNewswire-FirstCall/ -- XA, Inc., (XA) (OTC BB: XAIN), a major national event marketing firm that serves many Fortune 500 companies, reports that its wholly owned subsidiary, The Experiential Agency, Inc., has been selected by UNICEF as the event production agency for their annual UNICEF Snowflake Lighting Ceremony hosted by Russell Simmons and sponsored by Tiffany & Co. and Hallmark Cards, Inc. The event will take place in Manhattan at the intersection of 57th Street and 5th Avenue, November 17, 2007, starting at 6:20 PM.
As the production team of record, XA through its wholly owned subsidiary, The Experiential Agency, Inc., will produce, design and develop the outdoor event to create a highly stylized and integrated ceremony. The evening's celebration will begin with a festive recital by the Brooklyn Youth Chorus at 6:30 PM, followed by the lighting ceremony where Russell Simmons will take the stage and flip the switch to illuminate the UNICEF Snowflake. Existing as a beacon of hope, peace, and compassion for children around the world since 1985, the UNICEF Snowflake has become an iconic fixture in New York City during the holiday season. It was handcrafted by German lighting designer Ingo Maurer and is adorned with 16,000 Baccarat crystal prisms. At 23 feet in diameter, over 28 feet in height and weighing 3,300 pounds, the UNICEF Snowflake is the largest outdoor chandelier of its kind.
Joe Wagner, CEO of XA, states, "It is an honor to have been chosen by UNICEF as the production company for their annual event. XA looks forward to the opportunity to showcase design logistics and production capabilities in support of such an exciting evening that helps to kick-off the holiday season." Marketers spent an estimated $171 billion in event marketing in 2005, up 3% from the previous year. In addition, 96% of marketing executives reported that they use events in their marketing mix according to PROMO's survey of event marketing executives. (Source: PROMO Magazine, April 2006)
About UNICEF
For more than 60 years, UNICEF has been the world's leading international children's organization, working in 156 countries to address the ongoing issues that affect why kids are dying. UNICEF provides lifesaving nutrition, clean water, education, protection and emergency response saving more young lives than any other humanitarian organization in the world. While millions of children die every year of preventable causes like dehydration, upper respiratory infections and measles, UNICEF, with the support of partnering organizations and donors alike, has the global experience, resources and reach to give children the best hope of survival. For more information about UNICEF, please visit http://www.unicefusa.org/.
About XA
XA is a holding company for several wholly-owned subsidiaries, one of which is The Experiential Agency, Inc., an Illinois corporation. The Experiential Agency, Inc. has offices in Chicago, New York and Los Angeles from which it provides corporations and highly visible brands with comprehensive event marketing, design and production services. Since 1989, the XA team has been the creative force behind prestigious, national projects for such clients as The NBA, Disney, McDonald's, British Telecom, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline. In 2003 and 2004, Special Events Magazine ranked XA as one of the "Top 50 Powerhouse Event Companies in the World."
Forward Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "will," "anticipated," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements that involve a number of risks and uncertainties. It is possible that the assumptions made by management are not necessarily the most likely and may not materialize. In addition, other important factors that could cause actual results to differ materially include the following: business conditions and the amount of growth in the company's industry and general economy; competitive factors; ability to attract and retain personnel; the price of the Company's stock; and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC BB: XAIN) takes no obligation to update or correct forward-looking statements and also takes no obligation to update or correct information prepared by third parties that is not paid for by the Company.
For more information, please contact:
Amanda Puck
XA
312-239-2370
