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PR Newswire
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KongZhong Corporation Reports Unaudited Third Quarter 2007 Financial Results

BEIJING, Nov. 19 /Xinhua-PRNewswire-FirstCall/ -- KongZhong Corporation , one of China's leading providers of wireless value-added services and a wireless media company providing news, content, community and mobile advertising services through its wireless Internet sites, today announced its unaudited third quarter 2007 financial results.

Third Quarter 2007 Financial Highlights: -- Total revenues were $17.12 million, in line with the Company's third- quarter revenue guidance of $16.5 million to $17.5 million. -- Total mobile advertising revenues increased 19% sequentially to $265,000. -- US GAAP net income was $0.54 million. Diluted earnings per ADS were $0.02. -- Non-GAAP net income was $1.37 million. Non-GAAP diluted earnings per ADS were $0.04. Non-GAAP Financial Measures are described and reconciled to the corresponding GAAP measures in the section titled "Non-GAAP Financial Measures".

Commenting on the results, Yunfan Zhou, Chairman and Chief Executive Officer said, "This quarter we are doing better than last quarter in terms of both revenues and net income, thanks to the continuous growth of our mobile advertising revenues and our cost controlling efforts. Also in this quarter, we launched the official Chinese NBA mobile website, which will be one of the major drivers to increase traffic and user base of our wireless Internet sites and our mobile advertising revenues. We believe we have laid good foundation for the growth of our wireless Internet business."

Business Highlights: -- On September 14, 2007, the Company announced its cooperation with the NBA and launched the official Chinese NBA mobile website cn.NBA.com, the first-ever official NBA site on mobile phones. -- On July 26, 2007, the Company was awarded the "Best Wireless Media" award at the 2007 iResearch New Marketing Conference. -- On November 2, 2007, the Company's in-house developed mobile on-line game "Tian Jie (Reincarnation) On-Line" was named "Most Popular Mobile on-line Game" at the 2007 China Joy Best Games Contest. In addition KongZhong Mammoth, the Company's wireless game subsidiary, received the "Best Mobile Game Developer" award. -- The Company signed a cooperation agreement with China Interactive Sports, the operator of http://www.sports.cn/ , http://www.olympic.cn/ and http://www.sport.org.cn/ , to build and operate the 2008 Beijing Olympics channel of Kong.net.

-- The Company signed a cooperation agreement with 51job, Inc. , China's largest recruitment services provider, to build and

operate the recruiting channel of Kong.net. Financial Results:

(Note: Unless otherwise stated, all financial statement amounts used in this press release are based on US GAAP and denominated in US dollars.)

WVAS segment For the Three For the Three Months Ended Months Ended Jun. 30, 2007 Sep. 30, 2007 (US$ thousands) (US$ thousands) WVAS Revenues 2.5G: WAP $2,062 $1,938 MMS 3,582 2,744 JAVA(TM) 631 849 2G: SMS 7,216 7,564 IVR 2,158 2,603 CRBT 1,074 1,123 Total WVAS revenues 16,723 16,821 WVAS Cost of revenues 8,552 8,006 WVAS Gross profit 8,171 8,815 WVAS Operating expenses Product development 2,221 2,111 Sales & marketing 2,324 2,990 General & administrative 1,956 1,474 Subtotal 6,501 6,575 WVAS Operating income $1,670 $2,240 WVAS Gross margin 49 % 52 % WVAS Operating margin 10 % 13 %

Total WVAS revenues for the third quarter were $16.82 million, remaining flat sequentially. Revenues from 2.5G services accounted for approximately 33% of total WVAS revenues and revenues from 2G services represented the remaining 67%.

Revenues from 2.5G services, which include services delivered using wireless application protocol (WAP), multimedia messaging service (MMS), and JAVA(TM) technologies, decreased 12% sequentially to $5.53 million. WAP revenues in the third quarter of 2007 were $1.94 million, a decrease of 6% sequentially, mainly as a result of the continuing effects of China Mobile policies introduced in May 2007, including sending fee reminders to mobile phone users each time they download a WAP product, and excluding KongZhong and other third-party WAP service providers from the embedded menus of mobile handsets that are customized for China Mobile. MMS revenues in the third quarter of 2007 were $2.74 million, a decrease of 23% sequentially, mainly as a result of the loss of monthly-subscription users in the first quarter and the second quarter. JAVA(TM) revenues in the third quarter were $0.85 million, an increase of 35% sequentially.

Revenues from 2G services, including short messaging service (SMS), interactive voice response (IVR), and color ring back tone (CRBT), increased 8% sequentially to $11.29 million in the third quarter of 2007, as we enhanced our 2G sales and promotion efforts. SMS revenues in the third quarter of 2007 increased 5% sequentially to $7.56 million. IVR revenues in the third quarter of 2007 were $2.60 million, a 21% increase sequentially. CRBT increased 5% sequentially to $1.12 million in the third quarter of 2007.

The aggregate revenues from China Unicom, China Telecom and China Netcom accounted for approximately 25% of the total third quarter WVAS revenues, while revenues from China Mobile accounted for the remaining 75%. This was consistent with the relative market positions of the four major telecommunications operators in the PRC mobile industry.

WVAS Expenses

The WVAS cost of revenues in the third quarter of 2007 totaled $8.01 million, a decrease of 6% sequentially. WVAS gross margin in the third quarter of 2007 increased to 52% compared to 49% in the second quarter of 2007.

Total WVAS operating expenses in the third quarter of 2007 were $6.58 million, an increase of 1% sequentially. Product development expenses decreased by 5% sequentially and represented 13% of revenues. Sales and marketing expenses increased by 29% sequentially and represented 18% of revenues, mainly due to increased sales and promotion activities. General and administrative expenses decreased by 25% sequentially and represented 9% of revenues, mainly due to the Company's cost-controlling efforts.

Wireless Internet segment For the Three For the Three Months Ended Months Ended Jun. 30, 2007 Sep. 30, 2007 (US$ thousands) (US$ thousands) Mobile advertising revenues $223 $265 Other revenues 13 35 Total Revenues 236 300 Cost of revenues 158 174 Gross (loss) profit 78 126 Operating expenses 2,372 2,597 Operating loss $(2,294) $(2,471)

Total mobile advertising revenues, which were mainly generated from KongZhong's wireless Internet portal Kong.net, increased 19% sequentially to $265,000 in the third quarter of 2007.

Operating expenses related to the Company's wireless Internet sites were $2.60 million, which included $1.49 million in marketing and advertising expenses.

The Company's total headcount was 791 as of September 30, 2007. Earnings

US GAAP net income totaled $0.54 million in the third quarter of 2007. Diluted US GAAP earnings per ADS were $0.02 for the third quarter.

Non-GAAP income in the third quarter of 2007 was $1.37 million, a 47% increase sequentially. Diluted Non-GAAP earnings per ADS were $0.04.

Balance Sheet and Cash Flow

At the end of the quarter, the Company had $119.53 million in cash and cash equivalents. Cash in-flow from operating activities totaled $2.37 million in the first nine months of 2007.

Business Outlook:

Based on information available on November 20, 2007, the Company expects total revenues for the fourth quarter of 2007 to be between $17.5 million and $18.5 million.

Conference Call:

The Company's management team will conduct a conference call at 8:30 am Beijing time on November 20, (7:30 pm Eastern time and 4:30 pm Pacific time on November 19, 2007). A webcast of this conference call will be accessible on the Company's web site at http://ir.kongzhong.com/ .

KongZhong Corporation Condensed Consolidated Statements of Income (US$ thousands, except percentages, per share data, and share count) (Unaudited) For the Three For the Three For the Three Months Ended Months Ended Months Ended Sep. 30, 2006 Jun. 30, 2007 Sep. 30, 2007 (Note 1) (Note 2) (Note 3) Revenues $25,082 $16,959 $17,121 Cost of revenues 11,394 8,710 8,180 Gross profit 13,688 8,249 8,941 Operating expense Product development 3,186 3,068 3,216 Sales & marketing 4,531 3,849 4,481 General & administrative 2,053 1,956 1,475 Subtotal 9,770 8,873 9,172 Operating income (loss) 3,918 (624) (231) Non-operating income (expenses) Interest income 1,036 952 945 Other expense (4) -- -- Subtotal 1,032 952 945 Income before tax expense 4,950 328 714 Income tax expense 131 289 170 Net income $4,819 $39 $544 Basic earnings per ADS $0.14 $0.00 $0.02 Diluted earnings per ADS $0.14 $0.00 $0.02 ADS outstanding (million) 35.15 35.58 35.58 ADS used in diluted EPS calculation (million) 35.66 35.77 35.75 Note 1: The conversion of Renminbi (RMB) into US dollar (USD) for the third quarter of 2006 is based on the weighted average rate of USD 1.00=RMB 7.9678 (The exchange rate quoted by the People's Bank of China). Note 2: The conversion of Renminbi (RMB) into US dollar (USD) for the second quarter of 2007 is based on the weighted average rate of USD 1.00=RMB 7.6804 (The exchange rate quoted by the People's Bank of China). Note 3: The conversion of Renminbi (RMB) into US dollar (USD) for the third quarter of 2007 is based on the weighted average rate of USD 1.00=RMB 7.5626 (The exchange rate quoted by the People's Bank of China). KongZhong Corporation Condensed Consolidated Statements of Cash Flows (US$ thousands) (Unaudited) For the 9 For the 9 Months Ended Months Ended Sep. 30, 2006 Sep. 30, 2007 (Note 1) (Note 2) Cash Flows From Operating Activities Net Income $21,028 $2,146 Adjustments Amortization of deferred stock compensation 1,337 1,878 Depreciation and amortization 2,284 2,050 Disposal of property and equipment 4 8 Gain on sales of investment (1,241) (208) Changes in operating assets and liabilities (6,862) (3,503) Net Cash Provided by Operating Activities 16,550 2,371 Cash Flows From Investing Activities Proceeds from sales of investment 1,741 208 Purchase of property and equipment (2,164) (1,336) Acquisition of subsidiaries (17,325) (17,000) Net Cash Used in Investing Activities (17,748) (18,128) Cash Flows From Financing Activities Exercised employee share options 1,538 144 Net Cash Provided by Financing Activities 1,538 144 Foreign Currency Translation Adjustments 1,125 3,736 Net increase (decrease) in Cash and Cash Equivalents $1,465 $(11,877) Cash and Cash Equivalents, Beginning of Period $117,142 $131,402 Cash and Cash Equivalents, End of Period $118,607 $119,525 Note 1: The conversion of Renminbi (RMB) into US dollar (USD) for the first nine months of 2006 is based on the weighted average rate of USD 1.00=RMB 8.0106 (The exchange rate quoted by the People's Bank of China). Note 2: The conversion of Renminbi (RMB) into US dollar (USD) for the first nine months of 2007 is based on the weighted average rate of USD 1.00=RMB 7.6683 (The exchange rate quoted by the People's Bank of China). KongZhong Corporation Condensed Consolidated Balance Sheets (US$ thousands) (Unaudited) Sep. 30, 2006 Jun. 30, 2007 Sep. 30, 2007 (Note 1) (Note 2) (Note 3) Cash and cash equivalents $118,607 $118,749 $119,525 Accounts receivable (net) 17,471 12,454 13,764 Other current assets 2,110 2,813 3,680 Total current assets 138,188 134,016 136,969 Rental deposits 565 399 434 Intangible assets 2,078 1,628 1,438 Property and equipment (net) 3,426 3,223 3,279 Goodwill 15,751 33,499 33,964 Total assets $160,008 $172,765 $176,084 Accounts payable $5,625 $5,582 $5,604 Other current liabilities 4,712 4,929 5,054 Total current liabilities 10,337 10,511 10,658 Non-current deferred tax liability -- 116 103 Minority interest 24 -- -- Total liabilities $10,361 $10,627 $10,761 Shareholders' equity 149,647 162,138 165,323 Total liabilities & shareholders' equity $160,008 $172,765 $176,084 Note 1: The conversion of Renminbi (RMB) into US dollar (USD) is based on the exchange rate of Sep 30, 2006 USD1.00=RMB 7.9087. (The exchange rate quoted by the People's Bank of China). Note 2: The conversion of Renminbi (RMB) into US dollar (USD) is based on the exchange rate of June 30, 2007 USD1.00=RMB 7.6155. (The exchange rate quoted by the People's Bank of China). Note 3: The conversion of Renminbi (RMB) into US dollar (USD) is based on the exchange rate of Sep 30, 2007 USD1.00=RMB 7.5108. (The exchange rate quoted by the People's Bank of China). Non-GAAP Financial Measures

To supplement the unaudited condensed statements of income presented in accordance with United States Generally Accepted Accounting Principles ("GAAP"), the Company uses non-GAAP financial measures ("Non-GAAP Financial Measures") of net income and net income per diluted ADS, which are adjusted from results based on GAAP to exclude certain infrequent or unusual or non- cash based expenses, gains and losses. The Non-GAAP Financial Measures are provided as additional information to help both management and investors compare business trends among different reporting periods on a consistent and more meaningful basis and enhance investors' overall understanding of the Company's current financial performance and prospects for the future.

The Non-GAAP Financial Measures should be considered in addition to results prepared in accordance with GAAP, but should not be considered a substitute for or superior to GAAP results. In addition, our calculation of the Non-GAAP Financial Measures may be different from the calculation used by other companies, and therefore comparability may be limited.

For the periods presented, the Company's non-GAAP net income and non-GAAP net income per diluted ADS exclude, as applicable, the amortization or write- off of intangibles, gain and loss on investment, and non-cash stock-based compensation expense.

Reconciliation of the Company's Non-GAAP Financial Measures to the GAAP financial measures is set forth below.

For the Three For the Three For the Three Months Ended Months Ended Months Ended Sep. 30, 2006 Jun. 30, 2007 Sep. 30, 2007 GAAP Net Income $4,819 $39 $544 Non-cash share-based compensation 521 691 618 Amortization or write-off of intangibles 192 207 211 Non-GAAP Net Income $5,532 $937 $1,373 Non-GAAP diluted net income per ADS $0.16 $0.03 $0.04 About KongZhong

KongZhong Corporation is one of China's leading providers of wireless value-added services and a wireless media company providing news, contents, community and mobile advertising services through its wireless Internet sites. The Company delivers wireless value-added services to consumers in China through multiple technology platforms including wireless application protocol (WAP), multimedia messaging service (MMS), JAVA(TM), short messaging service (SMS), interactive voice response (IVR), and color ring-back tone (CRBT). The Company also operates three wireless Internet sites, Kong.net, Ko.cn and cn.NBA.com, which enable users to access media, entertainment and community content directly from their mobile phones.

Safe Harbor Statement

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements include, without limitation, statements regarding trends in the wireless value-added services, wireless Internet and mobile advertising industries and our future results of operations, financial condition and business prospects. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends and our results may differ materially from those expressed or implied in these forward looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, continued competitive pressure in China's wireless value-added services, wireless Internet and mobile advertising industries and the effect of such pressure on prices; unpredictable changes in technology, consumer demand and usage preferences in this market; the state of and any change in our relationship with China's telecommunications operators; our dependence on the billing systems of telecommunications operators for our performance; changes in the regulations or policies of the Ministry of Information Industry and other relevant government authorities; and changes in political, economic, legal and social conditions in China, including the Chinese government's policies with respect to economic growth, foreign exchange, foreign investment and entry by foreign companies into China's telecommunications market. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.

For more information, please contact: Investor Contact: Sam Sun Chief Financial Officer Tel: +86-10-8857-6000 Fax: +86-10-8857-5891 Email: ir@kongzhong.comMedia Contact: Xiaohu Wang Manager Tel: +86-10-8857-6000 Fax: +86-10-8857-5900 Email: xiaohu@kongzhong.com

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