RESTON, Va., Dec. 21 /PRNewswire-FirstCall/ -- comScore, Inc. , a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the search marketplace. Among core search engines in November 2007, Google Sites remained the top search property with 5.9 billion core searches conducted, representing a 58.6-percent share of the search market.
November U.S. Core Search Rankings
In November, Google Sites share of core searches stood at 58.6 percent, virtually the same level as in October. Yahoo! Sites ranked second with 22.4 percent, followed by Microsoft Sites (9.8 percent), Ask Network (4.6 percent) and Time Warner Network (4.5 percent), which had the largest share point gain during the month (up 0.3 points).
comScore Core Search Report* November 2007 Total U.S. - Home/Work/University Locations Source: comScore qSearch 2.0 Share of Searches (%) Point Change Novt-07 vs. Core Search Entity Oct-07 Nov-07 Oct-07 Total Core Search 100.0% 100.0% 0.0 Google Sites 58.4% 58.6% 0.2 Yahoo! Sites 22.8% 22.4% -0.4 Microsoft Sites 9.8% 9.8% 0.0 Ask Network 4.7% 4.6% -0.1 Time Warner Network 4.2% 4.5% 0.3 * Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Americans conducted 10 billion searches at the core search engines, representing a 5-percent decline versus October. With one less day in the month, November can be a seasonally softer month for search activity. Nearly 5.9 billion core searches were conducted at Google Sites during the month, while Yahoo! Sites recorded 2.2 billion.
comScore Core Search Report* November 2007 Total U.S. - Home/Work/University Locations Source: comScore qSearch 2.0 Search Queries (MM) Percent Change Novt-07 vs. Core Search Entity Oct-07 Nov-07 Oct-07 Total Core Search 10,527 10,030 -4.7% Google Sites 6,151 5,882 -4.4% Yahoo! Sites 2,405 2,249 -6.5% Microsoft Sites 1,036 984 -5.1% Ask Network 491 463 -5.8% Time Warner Network 443 453 2.4% * Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers. November U.S. Expanded Search Rankings
In the November 2007 analysis of the Top 50 properties worldwide where search activity is observed, Google Sites led the pack with 7.3 billion searches. Yahoo! Sites ranked second with 2.4 billion searches, followed by Microsoft Sites (984 million), and Time Warner Network (838 million). As a result of search activity likely related to holiday shopping, eBay and Amazon Sites both experienced an increase for the month with 489 million and 178 million queries, respectively.
comScore Expanded Search Query Report November 2007 Total U.S. - Home/Work/University Locations Source: comScore qSearch 2.0 Search Queries (MM) Percent Change Novt-07 vs. Expanded Search Entity Oct-07 Nov-07 Oct-07 Total Expanded Search 14,471 13,907 -3.9% Google Sites 7,468 7,326 -1.9% Google 6,184 5,923 -4.2% YouTube/All Other 1,284 1,403 9.3% Yahoo! Sites 2,577 2,395 -7.0% Yahoo! 2,538 2,358 -7.1% All Other 39 37 -5.1% Microsoft Sites 1,058 984 -7.0% MSN-Windows Live 1,021 947 -7.2% Microsoft/All Other 37 37 0.0% Time Warner Network 905 838 -7.4% AOL 433 445 2.6% Mapquest/All Other 472 393 -16.7% eBay 472 489 3.5% Ask Network 493 464 -6.0% Ask.com 277 263 -5.1% MyWebSearch.com/ All Other 216 201 -6.9% Fox Interactive Media 483 436 -9.8% MySpace 475 427 -10.0% All Other 8 9 12.5% Craigslist.org 214 207 -3.3% Amazon Sites 146 178 22.0% Facebook.com 152 119 -21.7%
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comScore, Inc. is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by more than 800 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestle, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit http://www.comscore.com/
