Samsung Electronics enters 2008 as the global and US market leader in HDTV. Moreover, strong sales across its HDTV line catapulted it to the number one position from a revenue stand-point for the first time. The NPD Group”a recognized authority for reporting consumer buying behavior and product demand within the consumer electronics industry”reported Samsung as the No.1 brand in the U.S. for digital television sales in both units and dollars, commanding more than 18 percent and 23 percent market share, respectively, during the January to November 2007 period. Additionally, it is the best-selling flat panel and micro display brand in the country from a volume and revenue perspective. As the consumer electronics icon readies its newest lines of LCD, plasma, and DLP HDTVs for exhibition at the 2008 International Consumer Electronics Show, Samsung HDTVs will offer consumers more innovative design features and connectivity technology. Samsung's HDTV lineup will be on display at Booth #11033 during the International Consumer Electronics Show held at the Las Vegas Convention Center, January 7 through 10.
"Samsung continues to be dedicated to providing consumers with the best, most cutting-edge technology, blended with superb styling to suit their lifestyles, said Tim Baxter, executive vice president of sales and marketing at Samsung Electronics America. "These numbers are purely a reflection of the fact that we're hitting the mark and consumers are voting for the Samsung brand in one of the hottest consumer spending categories.
Leadership
Samsung's LCD and plasma HDTVs demonstrate the company's commitment to remain at the forefront of consumer electronics. In 2007, Samsung released a number of revolutionary features to improve picture performance, including the application of LED backlight to its critically acclaimed LCD TVs, and the employment of FilterBright technology to its stunning plasma TV line. This year, Samsung introduces a new line of HDTVs that enhances the use of the TV from a simple video playing device to a command center of a digital entertainment system that pulls content from the Internet, mobile devices and more.
Samsung continues its dominance in the DLP HDTV category through its concentration on design, performance and lower cost of ownership. The company's technology prowess has allowed it to stay on top with feature innovations like 3D-viewing compatibility and the brightest, long-lasting and energy-saving LED light engines.
Finally, Samsung is one of the few remaining manufacturers of quality CRT TVs for those looking for the best of a tried-and-true technology. It is because of all these things Samsung is able to offer choice, value and design beyond that of its competition.
Design
Inspired by the clean, modern designs in the automotive and fashion industries, select models of 2008 LCD and plasma HDTVs will bring a "Touch of Color to consumers. For the first time, a manufacturing technique, previously used only for smaller A/V devices and luxury car interiors, is now used by Samsung to create a distinctive TV that stands out in a sea of black offerings. The new look is achieved by infusing a hint of amber coloring to the translucent cabinet to produce a clean, glass-like finish. The manufacturing process behind this unique design feature is called TOC (Touch of Color).
Connectivity
Samsung is also redefining the role HDTVs play in the home by integrating a variety of advanced connectivity features into more models than ever. Many of 2008's entry-level and premium sets have side-mounted HDMI and USB 2.0 ports, enabling consumers to easily connect their digital devices for viewing images and video on their HDTV. The more advanced models will be able to receive select RSS feeds, as well as streamed Web content and PC files via an optional digital media adaptor, transcending what traditionally has been a "viewing-only device into a truly interactive media hub. Additionally, Samsung is building on the success it had debuting the company's first line of 3D-ready DLP TVs last year by expanding the same capability to select plasma HDTV models.
About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, advanced digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, refrigerators and laundry machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. and is the only manufacturer that produces all four major digital television technologies. Please visit www.samsung.com for more information.