LAS VEGAS, Jan. 21 /PRNewswire-FirstCall/ -- Boyd Gaming Corporation announced today the successful launch of the first phase of its nationwide, consolidated players club program. Effective yesterday, the Company's four Las Vegas Locals casinos, Sam's Town, Suncoast, The Orleans, and Gold Coast, were unified under a new Club Coast players card program.
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For the first time, Club Coast members will be rewarded for their play based on a tiered card system. Guests will qualify for one of three tiers (Ruby, Sapphire and Emerald), each offering an increasingly attractive series of services and benefits. The program will also allow guests the opportunity to earn and redeem points at any Coast Casinos property with a single card, offering both great incentives and cashback opportunities.
Commenting on the launch, Paul Chakmak, Boyd Gaming Chief Operating Officer, said, "Our goal is to build and reward customer loyalty, drive cross-property visitation and offer the ability to seamlessly earn and redeem rewards at any Boyd Gaming property throughout the country."
The introduction of One Card in Las Vegas is the first stage of the nationwide rollout. Boyd Gaming plans to connect the Club Coast card to similar programs at the Company's Downtown Las Vegas properties and in its Midwest and South region. Once the rollout is complete, players will be able to use their cards at Boyd Gaming properties in five states: Nevada, Illinois, Indiana, Louisiana and Mississippi.
The nationwide rollout is expected to be completed by the second quarter of 2008.
About Boyd Gaming
Headquartered in Las Vegas, Boyd Gaming Corporation is a leading diversified owner and operator of 17 gaming entertainment properties located in Nevada, New Jersey, Mississippi, Illinois, Indiana, Louisiana and Florida. The Company is also developing Echelon, a world-class destination resort on the Las Vegas Strip, expected to open in the third quarter 2010. Boyd Gaming press releases are available at http://www.prnewswire.com/. Additional news and information on Boyd Gaming can be found at http://www.boydgaming.com/.
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