The Grizzard Communications Group, an industry leader in integrated, direct response marketing and fundraising, today announced it has been selected to serve as agency of record for the AARP Foundation, the charitable arm of AARP. Over the next three years, Grizzard will work with the AARP Foundation to build upon the organization's legacy by expanding the current donor base and deepening the relationship with existing donors.
"Over the last five years, the AARP Foundation has worked to build a communications platform that will successfully reach not only to the person that is aging, but to their families as well, said Robbin Wilson, Director of Member Philanthropy, AARP Foundation. "We were impressed with Grizzard's depth of experience and understanding of the Foundation's mission to enhance the quality of life for all as we age by achieving positive social change through information, advocacy and service.
Grizzard will be leading the organization's direct marketing efforts and will work with the AARP Foundation to expand upon their current multi-channel fundraising program in order to cultivate relationships with new donors and deepen the relationship with current donors. The success of these efforts will support the foundation's service, program and charitable endeavors.
"We're extremely proud to have earned this opportunity, said Debbi Barber, Grizzard President. "By using our multi-channel expertise and fundraising experience, we intend to help the AARP Foundation achieve its stated goals of ensuring independence, dignity and control for everyone as they live and age.
About Grizzard
The 87-year-old Grizzard Communications Group is one of the top 10 direct response firms in the U.S. Through offices in Atlanta, Los Angeles and several other major U.S. cities, the Grizzard Communications Group serves nonprofits across America. Clients include: The Salvation Army, American Red Cross, Rescue Missions, Food Banks, Sidney Kimmel Comprehensive Cancer Center at Johns Hopkins, state Sheriffs' Associations, Habitat for Humanity affiliates, Prostate Cancer Foundation, National Urban League, and various Animal Welfare and Humane Societies. More information can be found at www.grizzard.com.
The Grizzard Communications Group is part of Omnicom Group, Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
